The Sleep Company, a pioneer in the comfort-tech sector, has achieved a major milestone with the opening of its 150th store in Mumbai. Indian actress Raashii Khanna graced the event as the guest of honour, celebrating the brand’s expanding footprint in over 45 cities across India. The company continues to redefine the sleep experience by blending innovative technology with consumer-driven insights, building one of the country’s fastest-growing comfort-tech networks.
From its humble beginnings as a digital-first startup in 2019, The Sleep Company has quickly risen to prominence, revolutionizing the mattress industry with its patented SmartGRID® technology. With an annual revenue of ₹600 crore and a loyal customer base of over 10 lakh, the brand has made significant inroads in both metropolitan and emerging cities. This rapid growth has firmly established The Sleep Company as a dominant player in the comfort-tech space.
The brand’s rapid expansion is largely driven by a key trend: today’s consumers are seeking more than just convenience; they want an experience. In a category as personal as sleep, where comfort is subjective, people now prefer to try and test products before committing. In response, The Sleep Company has introduced its Experience Centre format, where stores are designed not only to sell but to educate customers about the science behind optimal sleep.
The new store in Mumbai features state-of-the-art Sleep Labs, offering interactive demonstrations like Pressure and Heat Mapping Tests to compare SmartGRID® technology with traditional memory foam. These hands-on experiences aim to educate consumers about the future of comfort, making product trials both informative and transformative.
Priyanka and Harshil Salot, the Co-Founders of The Sleep Company, remarked that reaching the 150th store was a significant milestone in the brand’s journey. They noted that the company’s growth is not just about numbers but about shifting the way Indians think about sleep and comfort. They also highlighted how consumers are becoming increasingly informed and willing to invest in products that enhance their daily lives. With plans to expand to over 1 lakh square feet of premium retail space by FY25, The Sleep Company is well on its way to becoming India’s most trusted comfort-tech brand.
The Sleep Company is Asia’s first provider of SmartGRID technology, offering innovative solutions for sleep and sitting. Founded by Priyanka and Harshil Salot, the brand has redefined the mattress industry by combining cutting-edge material and sleep science. Initially a D2C brand, it has since expanded into an omnichannel leader with over 150 stores across India. With continued investment in research and development, The Sleep Company is on track to lead the future of comfort-tech in India and beyond.
