Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has announced a strategic collaboration with Salesforce (NYSE: CRM), the global leader in CRM, to help manufacturing and semiconductor companies maximize the value of artificial intelligence. As part of this partnership, TCS has launched three key AI-driven initiatives: Semiconductor Sales Accelerator to enhance sales efficiency with data-driven insights, Seller for the Future to provide predictive analytics and personalized recommendations, and Digital Field Service to empower technicians with real-time information and optimized scheduling.
One of the biggest challenges organizations face in AI adoption is unlocking the full potential of their data, often scattered across unstructured silos. By combining TCS’ deep industry expertise and Salesforce’s AI and cloud capabilities, this collaboration aims to digitally transform how businesses in the manufacturing and semiconductor sectors sell and service their products. Indira Gillingham, Vice President of Alliances at Salesforce, highlighted the power of this partnership, stating, “Leveraging TCS’ deep knowledge of complex data landscapes and the capabilities of TCS Crystallus™ on Salesforce, we are enabling customers to harness advanced AI-powered insights through Salesforce Data Cloud.”
TCS is revolutionizing sales and service operations in the semiconductor and manufacturing industries through AI-powered solutions. The Semiconductor Sales Accelerator leverages over two decades of TCS’ expertise to simplify technical data navigation, helping sales teams reduce cycle times and enhance customer responsiveness. By integrating AI-driven insights and automation, this solution boosts sales efficiency, accelerates decision-making, and improves customer engagement.
The Seller for the Future initiative empowers sales teams with a 360-degree view of customer data, providing real-time insights, predictive analytics, and personalized recommendations within the Salesforce platform. This AI-enhanced approach helps businesses identify up-sell and cross-sell opportunities, shorten sales cycles, and optimize sales productivity, ultimately driving revenue growth and improving overall customer relationships.
Optimizing service operations, Digital Field Service harnesses AI, IoT, and machine learning to enable predictive maintenance, real-time diagnostics, and AI-driven scheduling. This advanced solution minimizes downtime, reduces maintenance costs, and increases first-time fix rates, significantly improving technician efficiency and customer satisfaction. By streamlining service processes, businesses can enhance operational reliability and deliver a superior customer experience.
Amit Bajaj, Salesforce Global Practice Head, Enterprise Solutions, TCS, emphasized TCS’ commitment to digital transformation, stating, “Our collaboration with Salesforce underscores our dedication to equipping industries with AI-driven solutions that drive tangible business value.”
Tata Consultancy Services (TCS) is a leading IT services, consulting, and business solutions provider that has been supporting global enterprises in their digital transformation for over 56 years. With a consulting-led approach and expertise in AI, automation, and cloud solutions, TCS delivers cutting-edge technology and engineering services through its unique Location Independent Agile™ delivery model, recognized as a benchmark in software development.
As part of the Tata Group, India’s largest multinational business conglomerate, TCS boasts a workforce of over 607,000 highly skilled professionals across 55 countries. In the fiscal year ending March 31, 2024, the company reported $29 billion in consolidated revenue and is publicly traded on the BSE and NSE in India. TCS’ commitment to sustainability and corporate responsibility has earned it recognition in leading indices, including the MSCI Global Sustainability Index and the FTSE4Good Emerging Index.
