Tata Tele Business Services (TTBS), one of India’s leading providers of digital and cloud-based business solutions, has unveiled its new brand mascot ‘Mira’, a warm and approachable digital advisor designed to help Small and Medium Enterprises (SMEs) simplify their digital transformation journey. As SMEs increasingly adopt digital solutions, many still struggle with selecting and implementing the right tools. Mira has been created as a relatable, tech-savvy guide who makes complex technology easy to understand, while instilling confidence in business owners to embrace smarter solutions.
“Mira embodies simplicity, trust, and expertise. She reflects our philosophy of supporting SMEs at every step, bridging the gap between technical complexity and real-world business needs,” said Vishal Rally, President & Chief Revenue Officer, Tata Teleservices. “With Mira, we aim to make digital adoption more accessible and inclusive, ensuring technology feels less intimidating and more empowering.”
Mira plays a crucial role in empowering small and medium-sized enterprises (SMEs) by simplifying the complexities of technology. It translates digital tools and solutions into clear, easy-to-understand language, making it accessible for business owners without technical backgrounds. By breaking down jargon and focusing on real-world applications, Mira enables SMEs to confidently navigate their digital transformation journey.
Beyond simplifying tech, Mira actively supports smarter decision-making by guiding businesses toward the most suitable digital solutions based on their specific needs. It reflects Tata Tele Business Services’ (TTBS) commitment to being a trusted partner in growth, offering not just products, but clear guidance and ongoing support tailored to the unique challenges faced by SMEs.
Mira’s persona highlights TTBS’s brand values of approachability and expertise, while also resonating with the increasing role of women entrepreneurs and leaders in business. She will play an active role in TTBS’s customer engagement, marketing, digital content, and support, personifying the company’s brand promise of “Progress, the Smarter Way.”
Tata Teleservices Limited, along with its subsidiary Tata Teleservices (Maharashtra) Limited, is a fast-growing player in the enterprise communications market. Under the TTBS brand, it delivers a wide portfolio of solutions spanning Connectivity, Collaboration, Cloud & SaaS, Security, and Marketing.
Backed by a strong wireline network and presence in over 60 cities across India, TTBS serves enterprises with a customer-first approach and one of the largest enterprise-focused teams in the industry. With deep domain expertise and robust engagement, TTBS continues to empower businesses to scale with agility and confidence.
