Tata Technologies has introduced its latest brand campaign, #EngineeringASoftwareDefinedFuture, to emphasize its dedication to advancing software and digital technology transformations across the automotive, industrial heavy machinery, and aerospace sectors.
The campaign was unveiled today at ELIV 2024 in Bonn, Germany, and highlights Tata Technologies’ commitment to providing customers with software-driven mobility solutions throughout the entire product value chain.
As industries increasingly focus on software-enhanced products, Tata Technologies is equipping them with comprehensive mechatronics solutions that cover everything from turnkey Software-Defined Vehicles (SDVs) to AI-driven smart manufacturing and intelligent software-defined enterprises.
Warren Harris, CEO of Tata Technologies, stated, “The #EngineeringASoftwareDefinedFuture campaign showcases our evolution as a frontrunner in the software-driven transformation of industries in the age of AI. Our recent strategic joint venture with BMW underlines this commitment as we work together to create next-generation Software-Defined Vehicles and Business IT solutions that redefine innovation and sustainability.”
Santosh Singh, Executive Vice President and Global Head of Marketing and Business Excellence at Tata Technologies, added, “By integrating software-led digital engineering with our complete product development expertise, we empower the next generation of engineers to create intelligent products and systems that revolutionize industries and prepare them for the future. Together, we are fostering a world where engineering addresses humanity’s most pressing challenges and transforms the ways we move and connect.”
Tata Technologies is a global engineering and product development services company, part of the Tata Group. It provides advanced solutions in engineering design, manufacturing, IT, and digital transformation to clients across various industries, including automotive, aerospace, industrial machinery, and more.
With a focus on innovation and sustainability, Tata Technologies helps companies accelerate product development, improve operational efficiency, and adopt cutting-edge technologies like AI, IoT, and Industry 4.0. The company plays a key role in driving digital transformation, enabling its clients to create better products, reduce time-to-market, and enhance overall competitiveness.
