Tata Technologies is creating over-the-air (OTA) platforms to provide software updates for vehicles and even manufacturing plants of Original Equipment Manufacturers (OEMs) and tier-1 suppliers. According to Jhenu Subramaniam, Cybersecurity Solution Architect at Tata Technologies, the goal is to enable continuous delivery of software upgrades, unlocking new business models and boosting the company’s revenue.
Subramaniam explained that software-defined vehicles (SDVs) offer the potential for generating new revenue streams by providing ongoing software enhancements, feature upgrades, and value-added services throughout a vehicle’s life cycle. “This approach is transforming how OEMs engage with customers, enabling the introduction of new features and services at any point during the vehicle’s use,” he said.
In the quarter ending June, Tata Technologies reported consolidated revenue of Rs 1,268.97 crore, slightly down from Rs 1,301.05 crore in the previous quarter. The services segment contributed Rs 985.50 crore, while net profit rose to Rs 162.03 crore.
Subramaniam also noted the industry’s shift towards SDVs, with the global market for such vehicles projected to reach $210.88 billion by 2032. SDVs not only enhance vehicle capabilities through OTA updates but also open up new business models centered on connectivity and personalized services.
Tata Technologies has also developed a proprietary GenAI framework, delivering over 42 use cases in design, engineering, and manufacturing. Subramaniam highlighted the impact of GenAI on automating complex tasks and driving efficiency across the product development process.
Addressing the increasing cybersecurity risks associated with SDVs, Subramaniam emphasized the need for strong security measures as vehicles become more connected. He pointed out that the application of high-performance computing (HPC) and AI is essential in protecting SDVs, allowing real-time updates to combat emerging threats. Robust cybersecurity, he said, must be integrated into the design process to safeguard vehicles as they evolve into interconnected digital hubs.
