Tata Steel is setting its sights on doubling the gross merchandise value (GMV) of its homebuilding e-commerce platform ‘Aashiyana’ to about ₹7,000 crore in 2025–26, according to a senior company executive. For the first time, the platform is also considering listing products from outside the Tata Steel portfolio to widen its range. “Currently, all GMV is generated from Tata Steel offerings, but we plan to diversify the product mix in the near future,” said Ashish Anupam, Vice-President (Long Products).
The platform delivered a GMV of ₹3,550 crore in 2024–25, marking a 60% year-on-year increase. With the launch of ‘Aashiyana 3.0’—an upgraded version of the site—Tata Steel aims to achieve the next big leap over the coming year. Initially built as a transactional site, ‘Aashiyana’ has evolved into a complete content-to-commerce hub for India’s largely unorganised but sizeable individual homebuilder segment. The latest version features more than 300 curated design plans, cost calculators, AI-driven recommendations, construction guides, and support via WhatsApp and chatbots.
The platform has registered over 1.1 lakh users, with orders coming from 24 countries, including strong demand from the US, UAE, and the Netherlands. Many non-resident Indians are using it to plan and source materials for homes in India.
With tools such as material estimators, document storage, and visual boards, Tata Steel wants ‘Aashiyana’ to be seen as a trusted homebuilding partner rather than just an online marketplace. The company expects that the enhanced features of version 3.0 will strengthen customer engagement, lower acquisition costs, and boost brand loyalty through a richer, more intuitive user experience.
Tata Steel is one of the world’s leading steel producers, with a total crude steel production capacity of 35 million tonnes per annum. The company operates across five continents, with a diverse global presence in both production and commercial activities. For FY2025, Tata Steel reported consolidated revenues of approximately $26 billion, underscoring its position as a top-tier player in the global steel industry.
The company has long been recognized for its commitment to sustainability, with ambitious goals to achieve Net Zero emissions by 2045. It is also undergoing a digital transformation, with plants in Jamshedpur, Kalinganagar, and IJmuiden receiving recognition from the World Economic Forum as Global Lighthouse facilities. These plants exemplify Tata Steel’s leadership in advanced digital manufacturing practices and its ongoing efforts to drive innovation and efficiency across its operations.
Tata Steel’s commitment to responsible steel production is reflected in its achievements, including the first ResponsibleSteel™ certification for its Jamshedpur plant, with over 90% of its steel production in India now coming from certified sites. The company has also received numerous accolades, such as the Prime Minister’s Trophy for the best-performing integrated steel plant in 2016-17 and the 2024 Steel Sustainability Champion award from worldsteel, underscoring its leadership in both sustainability and performance within the global steel sector.
