Tata Motors is focusing on the integration of artificial intelligence (AI) and other cutting-edge technologies to enhance the safety of vehicles, aiming to protect both occupants and vulnerable road users. The company is taking a holistic approach that covers safety measures before, during, and after accidents. This approach includes proactive accident prevention, effective crash-event management, and post-accident support. In contrast to traditional safety ratings, which have primarily concentrated on crash performance, Tata Motors is shifting its focus towards technologies that prevent accidents.
Mohan Savarkar, Chief Product Officer at Tata Motors, explained, “AI integration covers three key areas: sensing, thinking, and acting. Sensing involves using radars and cameras to detect surroundings, road conditions, and vehicle movements. While some manufacturers rely only on cameras, we combine radars and cameras to ensure reliability in diverse conditions like fog and rain.”
The system’s decision-making is powered by an onboard computing system that processes data in milliseconds. AI aids in detecting and classifying objects, even overcoming road-specific challenges, such as identifying scooters with multiple passengers or unconventional vehicles on Indian roads.
Tata Motors utilizes machine learning (ML) to enable quick, accurate responses, processing both historical and real-time data without relying on external databases. This allows for rapid decision-making in dynamic environments. The company’s aim is to create vehicles that respond effectively to local conditions without the need for extensive global data sets.
The safety systems are tailored to handle various situations, such as unmarked roads, pedestrians, and unconventional vehicles like hand-pulled rickshaws. Tata Motors ensures that these technologies are applicable and effective in the Indian context.
Safety has always been a priority for Tata Motors, starting with the establishment of a safety lab in 1997, even before the launch of the Indica in 1998. The integration of these advanced safety features has been achieved without significantly increasing the cost of the vehicles.
Tata Motors has also introduced advanced driver-assistance systems (ADAS), as well as E-Call and B-Call features, which assist in breakdowns or health emergencies. The company is committed to making these safety technologies accessible to Indian consumers, as seen in models like the Nexon.
Tata Motors, a flagship company of the Tata Group, is a leading global automobile manufacturer with a diverse portfolio of vehicles, including cars, SUVs, buses, trucks, and electric vehicles. Headquartered in Mumbai, Tata Motors operates across multiple markets, offering innovative, reliable, and sustainable mobility solutions.
The company has been at the forefront of India’s automotive industry for decades, pioneering advancements in design, technology, and safety. With a strong focus on electric vehicles and sustainable practices, the company is driving the future of mobility while addressing environmental concerns. Its commitment to quality and customer satisfaction has solidified its position as a trusted brand in both domestic and international markets.
