Tata Elxsi, a global leader in design and technology services, has received the prestigious iF Design Award 2025 for two of its pioneering innovations: VelocityOne™ Race, developed for Turtle Beach Corporation, and GameSense, created for top broadcasters and operators. VelocityOne™ Race earned recognition in the Product – Gaming Hardware/VR/AR category, while GameSense was awarded in the User Experience (UX) category. These accolades highlight Tata Elxsi’s continued excellence in delivering immersive, design-driven solutions for the gaming and sports technology sectors.
The iF Design Award, now in its 72nd year, is one of the world’s most renowned design honors. This year, over 11,000 entries from 72 countries were evaluated by a global panel of 131 independent experts, considering factors such as innovation, form, function, differentiation, and sustainability.
VelocityOne™ Race, developed for Turtle Beach Corporation, is a high-performance racing simulation system designed for unparalleled immersion. It offers the most realistic sim racing experience, powered by cutting-edge technology and user-centered design. Tata Elxsi led the industrial design, user interface development, and engineering integration of the system, including the Race Management Display (RMD) and VelocityOne Tuner app, which enhance real-time telemetry access and gameplay customization.
Daniel Nuth, Director of Product Management at Turtle Beach Corporation, said, “This award highlights the power of collaboration and purposeful design. Tata Elxsi played a crucial role in delivering a product that sets new standards in realism and performance for sim racing.”
Tata Elxsi also received the iF Design Award for its excellence in user experience design with GameSense, a unified digital sports companion platform. Tailored for major media and entertainment groups, GameSense was designed to meet specific fan engagement, experience, and monetization needs. It redefines fan interaction by combining AI-driven content discovery, gamification, and community-driven features like FantasyPlay, WinPredict, FanZone Shop, and FanConnect, transforming how fans engage with sports across platforms.
Aditya Chikodi, Vice President & BU Head – Industrial Design, Engineering & Visual Extended Reality at Tata Elxsi, commented, “Winning the iF Design Award 2025 is a proud moment for Tata Elxsi. It reflects our commitment to customer success. We thank Turtle Beach Corporation and our clients in the entertainment and sports sectors for the opportunity to showcase our design and digital innovation. These accolades reinforce our focus on delivering immersive, user-centric solutions that shape the future of gaming, sports, and digital experiences.”
The sports entertainment industry, now a global powerhouse driven by digital platforms and increasing demand for immersive experiences, is seeing significant growth. With $40 billion invested annually in sports streaming, the sector is expanding at an unprecedented rate.
Tata Elxsi is a leading global design and technology consultancy that helps businesses build brands and grow through innovative products, services, and experiences. With a multidisciplinary team of over 13,000 professionals, including designers, strategists, engineers, and technologists, Tata Elxsi works with clients worldwide to bring groundbreaking products and services to market. For over 30 years, Tata Elxsi has helped brands differentiate themselves and succeed.
