Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global provider of IT services, consulting, and business solutions, has been ranked 45th in the 2025 Kantar BrandZ Most Valuable Global Brands report. The recognition places TCS among the top 100 global brands and highlights a 28% year-on-year growth, with a brand valuation of $57.3 billion. This milestone reflects a significant acceleration in brand equity, visibility, and overall market perception.
The ranking is based on Kantar’s extensive analysis of brand performance across sectors and geographies. TCS’ inclusion is driven by its continued focus on strategic brand-building efforts, including international sponsorships, client-centric innovation, and consistent marketing leadership. Supporting this recognition, an independent brand audit conducted by Momentum-ITSMA recorded 95% aided brand awareness among business executives across 26 countries, a substantial rise from 29% in 2010.
TCS’ global brand visibility is reinforced through key sponsorships of major international running events, including five of the seven Abbott World Marathon Majors—New York, London, and Sydney among them. These events engaged over 600,000 participants in 2024 and contributed $2.25 billion to local economies while raising $279 million for social causes. These initiatives have also driven significant increases in brand familiarity and consideration—30 and 40 points respectively—surpassing other major sponsors in the sector.
Commenting on the achievement, Martin Guerrieria, Head of Kantar BrandZ, noted TCS’ scalable innovation and investment in AI-driven solutions as critical factors in its rising brand stature. He emphasized the role of strategic sponsorships in strengthening global engagement and community-building.
TCS continues to enhance its brand through technological leadership. From creating the first digital twin heart of a professional athlete to developing Agentic AI systems capable of autonomous decision-making in complex enterprise environments, TCS exemplifies future-oriented innovation. Its collaboration with Jaguar in the ABB FIA Formula E World Championship through the Jaguar TCS Racing Team underscores the company’s positioning at the intersection of engineering excellence and sustainable technology.
The company’s performance has also been recognized in other dimensions. In 2025, TCS was named the leading IT services provider in Europe for customer satisfaction by Whitelane Research. It was also certified as a Global Top Employer by the Top Employers Institute across over 30 countries and regions, including North America, Asia Pacific, the Middle East, and Latin America.
TCS’ brand growth builds upon its leadership in the Indian market, having retained the #1 position in the Kantar BrandZ India rankings for the third consecutive year. The company’s strong foundation in Indian values, combined with its global outreach and consistent engagement in critical areas such as AI, digital transformation, and sustainability, continues to reinforce its status among the world’s most valuable and respected brands.
