Swiss Military Consumer Goods Limited, renowned for its premium and innovative products, has unveiled plans to set up its first fully owned manufacturing unit in India. This move underscores Swiss Military’s commitment to strategic expansion and aligns with the ‘Make in India’ initiative. The new manufacturing facility, dedicated to luggage and travel gear production, aims to serve both domestic and international markets, thereby enhancing the Company’s capacity to meet growing demand and expand its global footprint.
The acquisition of the property for the manufacturing unit represents a significant milestone for Swiss Military. The site, earmarked for the new facility, will be established through a wholly-owned subsidiary named SM Travel Gear Private Limited. The property comprises land and building with an approximate area of 1.21 acres and a built-up area of about 85,000 square feet. With a projected production capacity of 10 lakh pieces per year, the manufacturing unit is targeted for completion within eight months by December 31, 2024, with an initial investment of ₹56.50 crore.
Anuj Sawhney, Managing Director of Swiss Military Consumer Goods Ltd, expressed enthusiasm about the new venture, stating, “With domestic and international leisure and business travel bouncing back aggressively, we have witnessed robust growth in the luggage and travel gear segment. This new initiative by Swiss Military CGL is aligned with our vision for expansion in India and abroad, while also contributing to the ‘Make in India’ movement.”
“Our decision to establish our own manufacturing capabilities underscores Swiss Military’s commitment to innovation and operational excellence,” Sawhney continued. “It will enable us to introduce new products to the market more efficiently and strengthen our position in the competitive global travel gear market. We believe that this new facility will be instrumental in driving sustained growth and leadership in the industry.”
Swiss Military has demonstrated a keen focus on the Indian consumer base, catering to their demand for high-quality travel gear at accessible price points. By offering products that combine quality with affordability, Swiss Military aims to enhance the travel experience for its customers and establish itself as the preferred travel companion for Indian travelers.
The establishment of the new manufacturing unit marks a significant milestone in Swiss Military’s journey, signaling its commitment to growth and innovation in the Indian market and beyond. With a steadfast focus on delivering excellence, Swiss Military continues to elevate the standards of the travel gear industry, providing customers with products that blend quality, style, and affordability.
