STUDDS Accessories Ltd, the world’s leading two-wheeler helmet manufacturer by volume in calendar year 2024, has introduced a new addition to its popular Vogue series. The Vogue D1 Square marks the first-ever graphic variant in the line, combining updated aesthetics with the trusted safety and comfort the model is known for.
The Vogue series has been a consistent choice among riders seeking reliable protection and everyday usability. Fully compliant with BIS safety standards, the helmet is ISI certified, ensuring adherence to Indian safety regulations while maintaining rider comfort.
With the Vogue D1 Square, STUDDS brings in a visual upgrade—featuring six new graphic color combinations tailored to suit today’s style preferences. The result is a helmet that retains its core strengths while offering a more expressive and modern look.
Sidhartha Bhushan Khurana, Managing Director, STUDDS Accessories Ltd, said “The new Vogue D1 Square reflects our continued efforts to evolve our product range in line with customer expectations. We understand that today’s riders want more than just safety—they want a helmet that reflects their personality. This new graphic series in our Vogue line combines design innovation with the quality and protection riders expect from STUDDS.”
Designed as a lightweight open-face helmet suitable for both men and women, it continues to deliver on everyday performance—ideal for city commutes and casual rides. The helmet is constructed using regulated-density EPS for enhanced protection. It features a quick-release chin strap for easy use and secure fit, along with a hypoallergenic liner and top air exhaust vents to ensure breathability and comfort—especially important for India’s warm climate. Available in four sizes (XS, S, M, L), the Vogue D1 Square has been developed to offer a tailored fit across a wide range of riders.
STUDDS Accessories Ltd is India’s largest two-wheeler helmet manufacturer by revenue for Fiscal 2023 and the world’s largest by volume for Calendar Year 2024 (Source: CARE Report). With nearly five decades of manufacturing experience, the company has a production capacity of 9.04 million helmets annually across its three manufacturing units as of March 2025.
In Fiscal 2024, STUDDS sold approximately 7.1 million helmets. Its premium brand SMK, launched in 2016, has seen strong domestic and international growth. Both Studds and SMK brands are available in over 70 countries, including key markets across the Americas, Asia, and Europe. In addition to helmets, the company manufactures and markets a range of riding gear and accessories such as gloves, jackets, luggage, eyewear, rain suits, and locking devices—all under the Studds brand.
