Super Plastronics Pvt Ltd (SPPL), a prominent TV and home appliance manufacturer in India, is setting its sights on selling one million TVs by 2025. This ambitious goal is supported by plans to expand production capacity, broaden its product range, and increase its offline retail presence, according to CEO Avneet Singh Marwah.
Based in Noida, SPPL holds licenses for several international brands, including Thomson, Kodak, Blaupunkt, and White-Westinghouse. The company is also working to secure licensing rights for two additional global brands in the Indian market. In addition to TVs, SPPL plans to diversify into new categories such as refrigerators and continue expanding its product offerings in appliances like washing machines and coolers. “We are closing this year with around 600,000 units sold, and our target for next year is 1 million,” said Marwah.
The company, known for its budget-friendly smart TVs, has a current revenue base of ₹700 crore, with the majority of its earnings coming from TV sales. While the overall TV market in India has remained relatively flat or experienced a slight decline in some segments due to the high base set during the pandemic, SPPL’s market share continues to grow.
Thomson, the French brand licensed by SPPL, contributes the most to the company’s sales, followed by Kodak and other brands. SPPL is in discussions to introduce two new brands to its lineup in January.
After TVs, washing machines are SPPL’s second-largest category, and the company is aiming for a double-digit market share in the online space. It plans to sell around 200,000 units of washing machines in offline channels this year.
While SPPL currently generates 80% of its sales online through platforms like Flipkart and Amazon, the company plans to boost offline sales to 40% in the next fiscal year. Revenue from Tier I markets makes up about 35%, with Tier II and III markets contributing 25% and 15%, respectively, and the remaining 25% coming from rural areas.
Marwah expects revenue to increase significantly after FY25, when new manufacturing units come online. By 2027, SPPL aims to establish 6-7 new plants across India and become one of the largest players in the consumer electronics sector, all without relying on an IPO or private equity funding.
Currently, SPPL operates two manufacturing units in Noida, with four more under development in Greater Noida, Yamuna Expressway, and Hapur in Uttar Pradesh. The company has invested over ₹100 crore in the Hapur facility. Marwah also emphasized that SPPL is a debt-free company and has no immediate plans for an IPO.
