Sony India has introduced three new models under its second-generation ULT POWER SOUND party speaker range, targeting consumers looking for high-output audio, deep bass and lighting effects for gatherings of different sizes. The new ULT TOWER 5, ULT TOWER 7 and ULT TOWER MAX feature updated speaker configurations, DJ connectivity and karaoke functions.
The ULT TOWER 5 is designed for users who need a portable speaker for home parties and outdoor events. It produces 300W sound output and uses a 230mm woofer with ULT DUCT technology, two tweeters and a dedicated ULT POWER SOUND mode. The speaker is designed to deliver strong bass while maintaining sound output across different environments.
With up to 20 hours of battery life under specified conditions, the ULT TOWER 5 can be used without a continuous power connection. It has an IPX4 water-resistance rating, four carrying handles and support for vertical or horizontal placement. Its lighting system features 56 LEDs and three modes: Beat, Wave and Mellow. Sound Field Optimization adjusts audio output to suit the surrounding space.
The speaker supports Bluetooth 5.3, USB-C, USB-A, RCA and XLR In/Out connections, as well as microphone input. A dedicated DJ input, karaoke features, Party Chain by AuraCast and Stereo Pair support give users several options for connecting equipment and configuring sound.
The ULT TOWER 7 is designed for larger gatherings and delivers 420W output. Its speaker system includes a 280mm woofer, a rear tweeter, ULT DUCT technology, two midrange drivers and four tweeters arranged at the front and rear. The model offers ULT1, ULT2, LIVE and FLAT sound modes, LIVE Sound and a 10-band equaliser.
The ULT TOWER 7 provides up to 30 hours of battery life and features an IPX4 rating when positioned vertically. Four handles and upgraded rear wheels support movement, while 72 LEDs provide lighting effects. DJ inputs, USB-C connectivity, wired multi-speaker chaining and karaoke controls are also available.
For larger venues and events, the ULT TOWER MAX offers a stated 2,150W power output. It uses three 280mm woofers, two midrange drivers and four tweeters to deliver sound across the room. The speaker also includes ULT1, ULT2 and LIVE FLAT modes, a 10-band equaliser, DJ connectivity, USB-C and karaoke controls. Its 100-LED lighting system, four handles, side wheels and splash-resistant top panel are designed for party use.
Sony India has announced cashback offers of ₹3,000 on the ULT TOWER 5 and ₹4,999 on the ULT TOWER 7. Customers purchasing the ULT TOWER MAX can receive cashback of up to ₹15,000 and a dual wireless microphone set worth ₹19,990. Sony India is a leading consumer electronics company known for its innovative products, including premium televisions, audio systems, and imaging solutions. With a strong market presence, it has established itself as a leader in the premium TV segment, boasting significant market shares in larger screen categories. Sony India continues to experience robust growth, driven by rising consumer demand for premium products.
