Sonata Software, a recognized name in modernization engineering, has entered into a partnership with Qualtrics, the pioneer in Experience Management (XM). This collaboration introduces a comprehensive, technology-enabled customer experience management solution aimed at supporting global enterprises in addressing evolving expectations and strengthening brand loyalty.
The partnership integrates the capabilities of Qualtrics’ XM for Customer Experience™ suite with Sonata Software’s global systems integration services and consulting expertise through its Sonata CX platform. This solution is structured to enhance customer engagement, improve service quality, and optimize operational performance. It leverages both advanced technology and field-based measurement tools, including mystery shopping and compliance audits, to deliver real-time, data-driven insights across customer journeys.
By uniting AI-powered feedback collection and analysis from Qualtrics with Sonata’s implementation and measurement capabilities, the collaboration enables organizations to capture actionable insights from customer interactions across all channels. The goal is to foster continuous improvement and support consistent service delivery at scale across digital and physical environments.
Sean Holcombe, Global Head of Strategic Sales at Qualtrics, emphasized the financial potential of AI in customer experience strategies, estimating a $1.3 trillion opportunity. He noted that combining Qualtrics’ platform with Sonata CX positions organizations to implement experience management programs that ensure brand consistency, operational efficiency, and customer loyalty.
Anthony Lange, Chief Revenue Officer at Sonata Software, highlighted that the customer experience management market is undergoing rapid growth due to changing customer behavior and increased competitive pressure. He noted that the partnership equips clients with a powerful blend of technology, insights, and execution capabilities, enabling precise and timely responses to customer needs across all engagement points. Operating across more than 80 global markets, the alliance supports clients in a wide range of industries. Both companies share a focus on scalability, innovation, and delivering measurable business outcomes.
Sonata Software operates at the intersection of cost-efficiency and digital modernization. With annual revenue of $1 billion, the company leads in enabling modern digital ecosystems through its Platformation.AI approach. Its services cover areas such as data, cloud, cybersecurity, automation, and emerging technologies including generative AI and Microsoft Fabric.
Sonata’s proprietary AI platform, Harmoni.AI, reflects its responsible-first philosophy. The platform integrates privacy, ethics, and compliance, enabling clients to enhance efficiency, elevate customer engagement, and create new business models. Headquartered in Bengaluru, Sonata maintains a strong global presence and serves Fortune 500 clients across industries including banking, healthcare, telecom, and manufacturing. The company holds strategic partnerships with major technology providers such as Microsoft and AWS and is a member of several high-level industry councils and partner programs.
