SKF India, a leading provider of bearing technology and solutions, has launched a nationwide mobile van initiative aimed at empowering two-wheeler mechanics across the country. The campaign will reach over 100 cities in 19 states and engage with more than 8,000 mechanics in the coming months. Designed to boost skill development, raise product awareness, and educate on counterfeiting, the campaign aims to strengthen the automotive aftermarket sector.
Counterfeit parts pose a significant threat to both customers and mechanics in the automotive aftermarket industry. SKF’s mobile van campaign directly addresses this issue by educating mechanics on how to identify genuine products, using tools like the SKF Authenticate app.
Alagesan Thasari, Director of SKF Automotive India & Southeast Asia, said “At SKF, we believe in fostering strong partnerships within the automotive sector. This campaign is an important step in supporting mechanics by enhancing their skills, raising awareness about genuine products, and contributing to a more efficient and sustainable automotive ecosystem.”
The mobile van showcases SKF’s broad range of two-wheeler solutions, offering mechanics the chance for hands-on experience with high-quality products. Additionally, customers can take advantage of SKF’s 15-month warranty program, which underscores the company’s commitment to quality and reliability while helping to reduce maintenance costs and improve vehicle performance.
SKF’s continued focus on sustainable solutions aligns with its purpose: ‘Together, we re-imagine rotation for a better tomorrow.’ This initiative reinforces SKF’s role as a trusted partner in driving positive change within the automotive industry.
SKF is a global leader in innovative solutions that enhance competitiveness and sustainability across industries. With expertise in bearings, seals, lubrication management, condition monitoring, and services, SKF helps improve equipment performance while reducing environmental impact. The company operates in approximately 130 countries, with around 17,000 distributor locations worldwide.
