Cummins India Limited, a leader in power solutions, successfully concluded REDEFINE 2024, its flagship B-school case study competition. Team Musketeers from Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune, secured the championship title, earning the coveted winner’s trophy and a cash prize. Team Strategic McQueens from the Indian Institute of Management (IIM) Tiruchirappalli took the runner-up spot, showcasing commendable efforts.
This year’s competition centered on the theme, “How Digital Solutions Enable Sustainability in Traditional Businesses?” encouraging students to develop forward-thinking strategies. A total of 3780 students across 1260 teams representing 18 premier B-schools participated, offering innovative approaches to the challenge. After a rigorous selection process, six finalist teams advanced to the grand finale held in Pune. The two-day event featured leadership sessions, networking opportunities, and tours of the Cummins Technical Center India and Kothrud Engine Plant, culminating in a jury evaluation and live employee voting at the Cummins India Office Campus.
A distinguished panel, including Anupama Kaul, Human Resources Leader, Subramanian Chidambaran, Director – Corporate Strategy, and Ajay Patil, Chief Financial Officer, evaluated the finalists’ presentations. In a special social media contest, finalists also created engaging introduction videos, with Team Musketeers receiving the highest engagement and winning the contest.
Leaders’ Insights
Congratulating the winners, Anupama Kaul remarked, “The talent and creativity displayed at REDEFINE 2024 were truly inspiring. These ideas have the potential to drive significant change in our industry. REDEFINE is more than a competition—it’s a platform for collaboration and innovation, shaping the future of our business and beyond.”
Subramanian Chidambaran highlighted the broader impact of the event, saying, “REDEFINE challenges participants to explore how digitalization can be a game-changer in sustainability. The analytical and strategic thinking displayed by the teams reflects their immense potential. This initiative is a testament to Cummins’ commitment to fostering young talent for a better tomorrow.”
A Platform for Learning and Growth
Leading up to the finale, Cummins organized engaging sessions to familiarize students with the company’s mission, business strategies, and cutting-edge technologies. A quiz competition further tested participants’ industry knowledge, enhancing their understanding of the business landscape.
Founded in 1962 and headquartered in Pune, Cummins India Limited (NSE: CUMMINSIND | BSE: 500480) is a prominent power solutions provider. The company operates across power generation, aftermarket, and export businesses with a robust network of five advanced manufacturing facilities and over 480 customer touchpoints. Backed by a workforce of over 3,000 employees, Cummins India is committed to delivering innovative solutions and powering a more prosperous world.
