Samsung has expanded its local manufacturing footprint by producing several Bespoke home appliances with artificial intelligence capabilities in India, aligning with the Made in India initiative. The shift to local production is aimed at offering Indian consumers high-quality products tailored to their specific needs.
Notably, it’s locally made lineup includes the Curd Maestro refrigerator, known for its ability to make curd overnight. This model, along with other Bespoke home appliances, will now be manufactured at it’s Sriperumbudur factory near Chennai.
In August, Samsung introduced ten new washing machine models, all of which are assembled at the Chennai plant. The company has now broadened its locally manufactured product range to include a Convertible 5-in-1 Curd Maestro Plus refrigerator, Washing machines featuring Eco Bubble Technology, Windfree air conditioners with Durafin Ultra and Digital Inverters and Microwaves with functions like Curd Maker, Roti/Naan, Masala, and Sundry.
Many of these appliances come with SmartThings compatibility and AI features. For instance, AI Energy Mode helps users save on energy and reduce their electricity bills. The SmartThings app allows users to control various functions remotely, such as monitoring smart fridges for recipe recommendations or door alerts, and managing washing machines’ settings and wash times.
Samsung aims to scale its operations in India, continuing to deliver innovative, sustainable technology that meets local needs. Samsung India is a leading technology company and a subsidiary of South Korean conglomerate Samsung Electronics.
Established in 1995, it has become one of the top brands in the Indian market, offering a wide range of products, including smartphones, consumer electronics, home appliances, and wearable devices. Samsung India operates research and development centers, manufacturing plants, and an extensive retail network across the country. Known for its innovation and cutting-edge technology, Samsung India plays a key role in shaping the consumer tech landscape, contributing to India’s digital transformation and economic growth.
