Shriram Automall India Limited (SAMIL) India’s Largest Physical and online Pre-owned Marketplace for Vehicles & Equipment will be introducing and demonstrating new strategies and tactics including digital retailing to meet the changing customer preferences for buying and selling used vehicles & equipment across India during the forthcoming Six days AutoExpo 2023 to begin on January 13, 2023, in Greater Noida.
SAMIL India’s Largest Physical and online Pre-owned Marketplace for vehicles & equipment to meet the growing changing preferences post-pandemic has focused on both physical and digital retailing now an industry staple and marketing strategy reflecting the shift with a main focus on the used vehicles industry. The company’s transparent auction process and online and offline bidding events provide countless benefits to our customers such as good resale value, hassle-free transactions, better margins, greater business opportunities etc. We want to spread the awareness that our presence at 120+ locations pan-India makes us a great place to buy & sell used vehicles & equipment.
“Whether it’s pre-qualifying customers for a loan or end-to-end vehicle shopping or buying online, SAMIL has adapted quickly to ensure they digitally provide consumers with what they’re looking for while communicating effectively along their journey. As digital retailing has increased, our company has become more agile in our marketing, tailoring it to consumers’ varying levels of digital preferences. For example, some consumers want to start the purchase process online and finish at the dealership. In contrast, others want to complete the entire process online, down to delivery straight to their driveway. Understanding consumer preferences is paramount to effective marketing, especially in today’s environment”, Samir Malhotra, Director and CEO, Shriram Automall.
“Our technology-laden bidding platforms make transactions hassle-free and quick. Our B2B business model gives opportunities to a wide range of sellers across Consumers, Banks, NBFCs, Insurance Companies, OEMs & Dealers, Leasing, Rental & Aggregator Companies, Brokers, Transporters as well as Contractors”, said Mr Malhotra.
“Our main focus during the Auto expo 2023 will be on showcasing Physical auction services through 120+ Automalls pan-India. The Phygital (Physical + Digital) auction services are offered through the state-of-the-art MySAMIL mobile App. Online auction services are provided through CarTradeExchange.com, bids.samil.in, and Bluejack for used vehicles & equipment pan-India. Furthermore, allied services like documentation, logistics, financial assistance, insurance assistance, parking, and FASTag services focus on customer retention and satisfaction.” Mr Malhotra added.
“Auto Expo 2023 is happening after 3 years due to the pandemic and we expect much greater footfalls than Auto Expo 2020 which might lead to a respectable number of leads. As the economy is reviving post Covid, the market sentiments have turned positive across all industries. Automotive OEMs are achieving higher sales numbers in the new vehicle segment and are driving the used-vehicles market as well”, concludes Samir Malhotra.
