Salesforce to Enhance Digital Lending Solutions for Godrej Capital

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Image Credit: Godrej Capital

Godrej Capital, the financial services division of Godrej Industries Group, and Salesforce have announced a strategic partnership aimed at advancing Godrej Capital’s technology capabilities in digital lending across India. Deloitte India has been appointed as the implementation partner, ensuring smooth integration and swift rollout of Salesforce’s platforms throughout Godrej Capital’s lending operations.

Known for its commitment to innovation and early adoption of cutting-edge technology, this collaboration reflects a shared goal to build a flexible and modern lending infrastructure. With Deloitte’s experience in large-scale technology projects, the partnership is expected to improve operational efficiency, customer satisfaction, and risk management across the company’s product range.

As part of this effort, Godrej Capital will upgrade its loan processing system by consolidating it onto Salesforce’s sophisticated platforms, complementing its current customer management system. This updated setup aims to provide streamlined, personalized lending experiences from application through to loan approval and disbursement. The improvements are designed to reduce turnaround times, increase accuracy, and strengthen credit delivery for individuals and businesses throughout India.

Using Salesforce’s advanced insights, Godrej Capital is creating a more responsive and data-driven lending process to support targeted cross-selling, better risk evaluation, and customized service at scale. With a comprehensive view of customers across all products and channels, the company is positioned to deliver superior service, operational agility, and reduce manual tasks throughout the lending journey.

Manish Shah, MD & CEO of Godrej Capital, said, “Our focus on technology and continuous investment in advanced solutions have been key to expanding our financial offerings. Working closely with Salesforce, a global leader in digital platforms, allows us to provide smarter lending experiences, boost efficiency, and create new opportunities for personalization and speed. This partnership aligns with our commitment to leveraging technology to address real challenges in finance and support India’s economic growth through a more accessible and agile lending ecosystem.”

Arundhati Bhattacharya, President and CEO of Salesforce South Asia, stated, “The financial sector is undergoing a major transformation where technology is reshaping how organizations serve their customers. The future belongs to those who can act with insight, speed, and reliability. Godrej Capital is a pioneering force in this change, blending a customer-first approach with a strong digital mindset. We are proud to support their efforts in rethinking credit services for India’s small and medium businesses, entrepreneurs, and households through a unified, powerful platform that combines data and efficiency to foster inclusive growth.”

Ashwin Ballal, Partner at Deloitte India, added, “We are excited to collaborate with Godrej Capital on this significant transformation. Combining Salesforce’s advanced platforms with Godrej Capital’s vision offers a unique opportunity to redefine lending experiences in India. Our extensive industry knowledge and implementation expertise will help build a flexible, scalable, and future-ready digital infrastructure that delivers tangible business results.”

Godrej Capital continues to invest in scalable, future-focused technology solutions. Its internal teams are driving innovation across functions to improve efficiency. Supporting this effort, the company’s proprietary platform, SAKSHAM, centralizes technology development, ensures secure integration, and simplifies management to deliver customer-focused solutions in the evolving banking and finance sector.

Salesforce also continues to expand its enterprise platform capabilities with Agentforce, a tool designed to enable companies to deploy digital assistants that can independently perform tasks across various business functions. Agentforce represents a new phase in enterprise technology where digital helpers work alongside employees to boost productivity and speed up processes.