Rudra Ecovation Ltd, a major force in sustainable textile manufacturing and Asia’s largest fully integrated recycling facility, presented its eco-friendly fabric brand Anaura at the Textile Fair India 2025, held at Bharat Mandapam, Pragati Maidan from July 10 to 12. The event brought together leading figures from India’s textile and fashion sectors, including well-known players like Reliance, to explore forward-looking, sustainable innovations.
Anaura’s fabric portfolio, which includes both 100% sustainable and blended options, caters to various applications including fashion wear, activewear, and home textiles. Recognized for meeting rigorous global quality benchmarks, Anaura has emerged as a preferred choice among high-end fashion and lifestyle brands across international markets.
During the exhibition, Rudra Ecovation highlighted its collaborations with globally recognized names such as Ferrari and Shell, reinforcing the premium quality and adaptability of Anaura fabrics. Indian fashion brand Octave has also adopted Anaura for its sustainable product lines, further cementing its presence in the domestic market.
As India’s only fully integrated plastic recycling facility, Rudra Ecovation processes more than 8.8 million PET bottles daily. This operation helps prevent an estimated 1.4 lakh metric tonnes of CO₂ emissions each year. The company’s Anaura fabric is produced at a large scale, with daily output reaching 3,20,000 square meters.
The facility uses advanced European equipment and employs artificial intelligence and machine learning to ensure top-tier quality control. These investments have helped Rudra Ecovation build a reputation for excellence in the recycled fabric segment, both at home and internationally.
The company is also positioning itself as a key player in India’s “China Plus One” strategy by offering reliable alternatives to imported fabrics. With the UK now opening its textile markets further, Rudra Ecovation is well-placed to expand its export footprint.
A company representative noted that the Textile Fair India 2025 was a valuable opportunity to emphasize Rudra Ecovation’s commitment to sustainable manufacturing and closed-loop systems. They added that Anaura embodies the company’s focus on delivering eco-conscious textiles that meet industry demands for both performance and sustainability.
Through Anaura, Rudra Ecovation continues to pave the way for responsible textile production, helping brands around the world align their products with growing consumer expectations for environmental responsibility.
