Royal Enfield, a leading name in the mid-size motorcycle market, has launched its first wholly owned and operated CKD (completely knocked down) assembly facility outside India, located in SamutPrakan, Bangkok. This milestone underscores the brand’s dedication to expanding its presence in the Thai market and the broader Asia-Pacific (APAC) region.
B Govindarajan, CEO of Royal Enfield, highlighted the company’s mission to grow the middleweight motorcycle segment worldwide. “We’ve witnessed strong demand from international riders seeking accessible motorcycles that reflect their personality. Establishing the Thailand facility aligns with our strategic goal to expand in high-potential markets,” he said.
This 57,000 sq. ft. modern facility has an annual capacity of over 30,000 units. It joins Royal Enfield’s global CKD network, which includes plants in Argentina, Colombia, Brazil, Bangladesh, and Nepal. The Thai unit is designed to cater to local demand initially, with plans to expand into neighboring APAC markets.
Yadvinder Singh Guleria, Royal Enfield’s Chief Commercial Officer, emphasized the importance of the Asia-Pacific region for mid-size motorcycles. “Markets like APAC offer immense potential, and our presence in Thailand allows us to stay closer to customers while driving growth,” he said.
Since its entry into Thailand, Royal Enfield has seen over 150% growth. AnujDua, Business Head for APAC, described Thailand as a pivotal market. “The country’s diverse topography, rich culture, and enthusiastic community provide the perfect environment for our motorcycles. Our progress here, spanning networks, customers, and portfolio expansion, has been remarkable,” Dua stated.
The new facility will also host Royal Enfield’s first-ever Power Train experiential training center in the APAC region. This initiative aims to enhance dealer and employee expertise, ensuring improved customer experiences and stronger community engagement.
Initially focusing on the Thai market, the facility will gradually support neighboring APAC regions. It is poised to streamline motorcycle delivery and reinforce Royal Enfield’s leadership in the mid-size motorcycle segment.
Royal Enfield’s product portfolio includes iconic models like the Classic 350, Bullet 350, Hunter 350, Meteor 350, Super Meteor 650, and Himalayan adventure tourer. Its premium lineup also features the Continental GT 650, Interceptor 650, Scram 411 ADV, and new models such as the Guerrilla 450, Classic 650, and Bear 650.
The brand recently showcased its electric Flying Flea range at Milan, further signaling its commitment to innovation. The establishment of the Thai CKD facility marks another step forward in Royal Enfield’s journey toward strengthening its global footprint and offering world-class motorcycles tailored to diverse rider preferences.
Royal Enfield is a legendary motorcycle brand with a rich heritage dating back to 1901, making it one of the oldest motorcycle manufacturers in continuous production. Known for its iconic retro-styled bikes, such as the Bullet, Classic, and Interceptor, Royal Enfield combines timeless design with robust engineering to deliver a unique riding experience. The company has a strong presence in India and a growing global footprint, appealing to enthusiasts who seek adventure and individuality on two wheels. With a focus on innovation and sustainability, Royal Enfield continues to evolve its product portfolio, including electric vehicles, while staying true to its legacy of crafting motorcycles that resonate with riders across generations.
