Rolls-Royce has officially launched the Cullinan Series II in India, marking a key milestone for the luxury automaker in the Asia-Pacific region. This updated version of the popular SUV follows the initial introduction of the Cullinan in 2018, which earned the distinction of being the world’s first super-luxury SUV.
Since its debut, the Cullinan has captured the attention of a younger and more diverse clientele, quickly becoming the most in-demand model within the prestigious Rolls-Royce lineup. Irene Nikkein, the Regional Director for Rolls-Royce Motor Cars Asia-Pacific, emphasized the various enhancements made to the Cullinan Series II.
These include the incorporation of advanced technologies, refined materials, and fresh design elements, all of which elevate the SUV’s appeal even further. In addition to these updates, the Cullinan Series II offers an expanded range of bespoke customization options, an iconic feature of the Rolls-Royce brand that allows clients to personalize their vehicles in truly unique ways.
The original Cullinan was engineered to blend robust off-road capabilities with the unparalleled comfort that Rolls-Royce is renowned for. This combination of rugged performance and sophisticated driving pleasure proved to be a winning formula, as the Cullinan enjoyed tremendous success across various global markets.
It established itself as a versatile, all-terrain luxury vehicle that remained true to the brand’s reputation for excellence in craftsmanship and innovation. Building on this legacy, Rolls-Royce has undertaken a meticulous redesign for the Cullinan Series II, carefully incorporating feedback from its esteemed clients, conducting comprehensive market research, and leveraging advancements in modern technology.
The updates reflect the evolving trends in luxury while preserving the features that originally made the Cullinan so desirable. The aim of the Series II is to deliver an even more refined and contemporary driving experience while maintaining the essence of Rolls-Royce’s distinctive luxury.
Indian clients now have the opportunity to commission both the Cullinan Series II and the Black Badge Cullinan Series II. The pricing for the Cullinan Series II starts at ₹10.5 crore, while the more exclusive Black Badge version is priced from ₹12.25 crore. Local deliveries for both models are expected to commence in the fourth quarter of 2024, providing Indian customers with the chance to experience the latest in super-luxury SUVs firsthand.
Rolls-Royce Motor Cars, a subsidiary of BMW Group since 1998, is a British luxury automobile manufacturer renowned for its unparalleled craftsmanship, exquisite materials, and bespoke customization options. Founded in 1904 by Charles Rolls and Henry Royce, the brand has become synonymous with luxury, prestige, and engineering excellence.
Its vehicles are known for offering a unique combination of cutting-edge technology and timeless elegance, with each model meticulously handcrafted to reflect the desires of its clientele. Rolls-Royce’s product lineup includes iconic models such as the Phantom, Ghost, Wraith, Dawn, and Cullinan, with the company continuing to set the benchmark for luxury automobiles worldwide.
