Reise Moto, founded by Yogesh Mahansaria, plans to double its tyre manufacturing capacity to four million by the end of this fiscal year. The company has already invested Rs 250 crore in its plant and will invest an additional Rs 125 crore. Currently, the plant operates at 75% capacity, with 75% of its sales coming from exports.
Reise Moto, a joint venture between the Mahansaria Group and Europe’s Mitas brand, produces premium two-wheeler tyres at its 30-acre facility in Gujarat. The company will add radial tyres to its product range this quarter.
The focus is on the premium and performance segment, which is 10-15% of the Indian two-wheeler market but expected to grow. Mahansaria believes this segment will double in the coming years due to more premium models and rising consumer affluence.
Reise Moto is a dynamic company in the tyre manufacturing industry, focusing on premium and performance two-wheeler tyres. Founded by Yogesh Mahansaria, the company operates as a joint venture with Europe’s Mitas brand. Reise Moto’s state-of-the-art facility in Gujarat spans 30 acres and produces a wide range of tyres, including the upcoming addition of radial tyres. With significant investments aimed at doubling its production capacity to four million tyres by the end of FY25, Reise Moto is poised to meet both domestic and international demand.
The company also embraces an omni-channel distribution strategy, partnering with over 25 dealer stores in more than 10 cities, and has expanded into European riding gear through collaborations with brands like Acerbis and Tucano Urbano.
