PUR Energy (PURE), a key player in India’s energy storage and electric mobility sectors, is set to unveil its new product line, PuREPower, on March 25, 2025, in Hyderabad. The company will showcase its latest advancements in energy storage technology during a special event at HICC Novotel.
The PuREPower series is designed to combine cutting-edge battery technology with AI-driven power electronics and efficient electric power systems, optimized for renewable energy management. Dr Nishanth Dongari, the founder and Managing Director of PURE, emphasized that the products are aimed at supporting net-zero targets across a range of applications. “We are thrilled to introduce PuREPower, which integrates advanced battery technology, AI-powered electronics, and a highly efficient electric power system with renewable energy control,” said Dr Dongari.
Co-founder and CEO Rohit Vadera explained how the new product line addresses critical challenges in integrating renewable energy, especially in managing the “duck curve” effect, which affects grid stability due to solar generation fluctuations during the day.
“The government has made energy storage a key priority at every level—from grid-scale to commercial and rooftop solar,” Vadera added. “PuREPower aligns perfectly with this goal by offering smart energy storage solutions that can store renewable energy, smooth out fluctuations, and enhance grid stability.”
The launch event will feature Dr V.K. Saraswat, Member of NITI Aayog, and Eugene Huang, Chairman of Creative Sensor Inc. and Teco Image Systems, who will officially introduce the product line. Attendees will also have the chance to experience product demos and learn more about the commercial and distribution details.
PURE, which was incubated at i-TIC, IIT Hyderabad, has emerged as a technology leader in the climate tech space, holding over 100 intellectual property assets. The company currently operates more than 80 dealerships across India, serving a customer base of approximately 80,000. India’s ambitious renewable energy targets, which include achieving 500 GW of renewable energy capacity by 2030, make energy storage solutions a crucial part of the infrastructure needed to support high levels of renewable energy like solar and wind power on the national grid.
