PT Hana Fashion, a fast-growing direct-to-consumer (D2C) fashion company based in Jakarta, has selected Centric PLM™ from Centric Software® to centralize its product development processes, enhance collaboration, and bring trend-driven products to market faster. The move marks a key milestone in Hana Fashion’s digital transformation journey as it prepares to scale operations and expand into neighboring Southeast Asian markets.
Founded in 2019, Hana Fashion owns and operates three online-exclusive women’s fashion brands—Hana Fashion, Bigins, and Eraya—sold on platforms like Shopee and TikTok. Managing every aspect of its go-to-market process internally, the company previously relied on multiple disconnected tools for design, development, sourcing, and production. This led to operational inefficiencies and slowed time to market. With over 500 employees and growing regional ambitions, Hana Fashion turned to Centric Software for a unified solution to streamline its product lifecycle.
“We needed a platform that could consolidate our product data and processes in one place,” said the CEO and Founder of PT Hana Fashion. “Centric PLM stood out for its intuitive interface, powerful workflow tools, and deep expertise in the fashion industry. It’s the right partner to support our growth and help us react quickly to fast-changing market trends.”
Centric PLM offers robust features such as calendar management, costing scenarios, and supplier communication tools that will allow Hana Fashion’s teams to collaborate more efficiently across departments—from design and sourcing to merchandising and production. The platform is expected to significantly reduce manual work, speed up sampling, and enhance decision-making through real-time visibility and control over the entire product lifecycle.
“The fashion industry moves fast, and our ability to respond quickly is critical to staying competitive,” added the CEO. “With Centric PLM, we can streamline costing, reduce lead times, and strengthen team coordination as we scale for international markets.”
“We are thrilled to welcome Hana Fashion to the Centric Software family,” said Fabrice Canonge, President of Centric Software. “We look forward to supporting their operational efficiency and global expansion goals with a platform built for agility and innovation.”
PT Hana Fashion is a Jakarta-based fashion company founded in 2019, focused on delivering on-trend women’s apparel through its digital-first brands—Hana Fashion, Bigins, and Eraya. The company manages its end-to-end operations in-house and sells exclusively on e-commerce platforms across Indonesia.
Centric PLM™ is designed specifically for the complex needs of the food and beverage industry. The platform brings together regulatory workflows, formulation management, supplier collaboration, labeling, and production tools in one connected system. Built-in industry standards and smart features support better decision-making, reduce launch timelines, and improve product quality. Companies using Centric PLM™ have reported productivity gains of up to 50% and a 60% reduction in time-to-market.
Centric Visual Boards™ offer a new approach to managing product assortments. This visual planning tool integrates real-time data and imagery from across business systems into a single, easy-to-use interface. It allows teams to align product offerings with consumer demand quickly and efficiently, helping shorten development cycles and improve market relevance.
Centric PXM™ (Product Experience Management) unifies product data, digital assets, and content delivery under one system. By combining PIM, DAM, content syndication, and digital shelf analytics, it helps brands streamline the path from development to market. This integrated solution supports channel expansion, higher conversion rates, and stronger margins. Centric Software’s solutions are recognized for their fast deployment, high user engagement, and measurable business impact. Trusted by leading companies worldwide, Centric consistently ranks at the top of industry reports for innovation, customer satisfaction, and return on investment.
