Schubert Business Development GmbH, hailing from Crailsheim, Germany, alongside WEISS GmbH of Buchen, Odenwald, Germany, have announced the establishment of pssbl. Robotics GmbH, a visionary start-up aiming to streamline the integration of robotics in machine and plant manufacturing. Under the guidance of CEO Tobias Frank, pssbl. Robotics GmbH is set to offer comprehensive robot packages and an AI-enhanced control platform to facilitate this integration.
The core mission of the newly formed pssbl. is as straightforward as it is groundbreaking. The start-up envisions a future where robotics are as intuitive and user-friendly as they are adaptable, making this advanced technology accessible to a broad spectrum of users. This includes those with varying levels of technical expertise, linguistic backgrounds, and foundational knowledge. A significant aspect of pssbl.’s approach involves open platform interfaces that allow for the seamless inclusion of plant and machine manufacturers’ expertise into the system.
Tobias Frank, the CEO at the helm of pssbl., asserts that automation and robotics are key to the success of production-driven economies, impacting both affluent nations and emerging markets. With over a decade of experience at WEISS and an academic background in robotics and automation engineering, Frank brings a wealth of knowledge to the venture. “With pssbl., we’re setting the stage for companies to thrive economically at any stage of development,” Frank states. He emphasizes the start-up’s commitment to transcending restrictive conditions and fostering the actualization of innovative ideas.
The inception of pssbl. Robotics GmbH is bolstered by the combined century of expertise from its founding companies—SCHUBERT and WEISS. These two family-owned entities have been trailblazers in machine manufacturing and automation, and are now synergizing their extensive experience within pssbl. Officially registered on November 6, 2023, and based in Buchen, Germany, the start-up is jointly owned, with both Schubert Business Development GmbH and WEISS holding equal 50% stakes.
WEISS GmbH stands tall as a preeminent system supplier within the automotive sector, machine and plant manufacturing, life sciences, and electronics industries. Its array of reliable products, including rotary indexing tables and delta robots, are instrumental in shaping the industrial production landscape of tomorrow. On the other hand, Gerhard Schubert GmbH, founded by Ralf and Gerald Schubert through Schubert Business Development in 2020, has been a global market leader in top-loading packaging machines for over five decades. The company’s commitment to digital, robot-based packaging machines that harmonize simple mechanics with intelligent control technology has set it apart in the field.
“I see the formation of pssbl. Robotics GmbH is the natural progression of WEISS Group‘s enduring legacy as innovators and enablers. We are a collective of doers—engineers, technicians, and visionaries—committed to making robotics universally accessible and tailored to the unique requirements of every user. We aim to empower our clientele and associates to embrace and integrate cutting-edge technologies efficiently and with assurance in their long-term value. We invite them to bring their innovations to the table, as we offer instinctive, user-centric, and flexible solutions”, shared Sanjeebit Choudhury, Vice President of Asia Pacific & CEO of Weiss India.
The inception of pssbl. in November 2023, a milestone representing over a century’s worth of accumulated wisdom and success from SCHUBERT and WEISS GmbH—two venerated family-owned German companies in machine manufacturing and automation. This wealth of knowledge is now the cornerstone of pssbl. Sanjeebit further added that rooted in the industrial hub of Buchen in Baden-Württemberg, pssbl. stands as an example of their vision for the future of robotics—a future where technology is as inclusive as it is innovative.