Pricol Limited, a prominent supplier of automotive technology, has signed a strategic technology licensing agreement with DOMINO SrI, an Italian firm renowned for its expertise in motorcycle control systems. This collaboration will focus on introducing state-of-the-art handlebar control components—such as switches, throttles, and related systems—for two-wheelers across India and Southeast Asia.
This alliance combines DOMINO’s engineering excellence in high-performance control systems with Pricol’s manufacturing strength and strong market reach. Together, the two companies will co-develop a new generation of products optimized for local requirements, helping to advance the quality and innovation available in the regional two-wheeler segment.
The partnership not only strengthens Pricol’s presence in high-growth markets but also creates opportunities for global synergy. It enables potential cross-market collaboration by leveraging DOMINO’s aftermarket channels in Europe and North America.
Vikram Mohan, Managing Director of Pricol Limited, emphasized the importance of the alliance: “Joining forces with DOMINO S.r.l. is a major milestone in our ongoing transformation. Their world-class expertise complements our in-depth understanding of regional markets and manufacturing capabilities. This collaboration will help us deliver enhanced value to our customers and broaden our product offerings in the two-wheeler space.”
Federico Bertini, CEO of DOMINO SrI, also shared his thoughts:”Teaming up with Pricol supports our strategy of expanding into key global markets like India and Southeast Asia. By aligning our precision-driven technologies with Pricol’s operational and market strengths, we aim to set a new benchmark in two-wheeler handlebar systems. This is a step forward in delivering long-term value to riders and OEMs alike.”
Siddharth Manoharan, Group Director of Strategy at Pricol, added “This partnership is more than a product collaboration—it reflects our broader vision of becoming a key player in handlebar component systems alongside our established Driver Information Systems. With this move, we are reinforcing our position in the two-wheeler ecosystem and deepening our technological capabilities.”
Established in 1951, Domino SrI began as a manufacturer of mechanical levers for motorcycles. Over the years, the company has steadily expanded its capabilities, evolving from mechanical parts to sophisticated electronic systems. Its current portfolio includes ride-by-wire throttles, advanced control devices, quick shifters, handlebars, and grips.
Domino’s globally recognized technical expertise has positioned it as a key supplier in the OEM segment, trusted by leading motorcycle manufacturers across Europe and beyond. The company also has a strong footprint in competitive motorsports—both on-road and off-road—where its components are used by elite teams that have achieved world championship titles. Motorsport remains a vital arena for Domino, serving as a testing ground that continuously drives innovation and technological advancement.
Pricol Limited, headquartered in Coimbatore, India, is a prominent name in the automotive technology sector. Founded in 1975, the company has grown into a respected global brand, known for its precision-engineered products and customer-focused approach. Through continuous innovation in product and process technology, Pricol has established itself as a trusted partner to major automotive Original Equipment Manufacturers (OEMs) worldwide.
