Direct-to-Consumer (D2C) fashion brand Powerlook has announced its ambitious target of reaching a Gross Merchandise Value (GMV) of Rs 300 crore in the current financial year, aiming for a significant increase from its previous performance. The brand aims to more than double its GMV from the previous fiscal year, highlighting its robust growth strategy and strong market positioning.
Powerlook, which predominantly markets its products on leading e-commerce platforms such as Myntra and Flipkart, achieved a GMV of Rs 130 crore in the last financial year. This impressive performance underscores the brand’s growing popularity among consumers and its ability to capitalize on the burgeoning e-commerce landscape in India.
GMV, a key metric in the e-commerce industry, refers to the total value of products or merchandise sold over a specific period through a customer-to-customer exchange site. Powerlook’s focus on enhancing its online presence and leveraging digital platforms has been instrumental in driving its growth trajectory and expanding its customer base.
In addition to its strong online presence, Powerlook has also established a stronghold in the offline market, generating significant operating revenue. The brand’s multi-channel approach, encompassing both online and offline channels, has enabled it to reach a diverse audience and maximize its market reach.
Raghav Pawar, Co-founder of Powerlook, emphasized the brand’s commitment to customer satisfaction and timely delivery of products. “By prioritizing quality products and personalized shopping experiences, the brand continuously endeavors to exceed customer expectations,” he stated.
Powerlook’s customer-centric approach, coupled with its innovative marketing strategies and focus on product quality, positions it for sustained growth and success in the highly competitive fashion industry. As it embarks on its journey to achieve a Rs 300 crore GMV milestone, Powerlook remains dedicated to delivering value and creating memorable shopping experiences for its customers across online and offline channels.
