Pininfarina has launched a series of events to celebrate its 95th anniversary, culminating in 2025, honoring its legacy as a design pioneer. A specially crafted logo will accompany the company’s communications and events throughout the celebratory year.
“This milestone reflects our history’s strength and our vision’s power,” said Vice-Chairman and CEO Silvio Angori. “We owe our success to our clients, who remain central to our journey. As we look forward to 2025, we are ready to embrace future challenges with innovation and determination.”
The anniversary logo builds on the values of purity and elegance that define Pininfarina. Its classic crowned “f” emblem, in use since the 1930s, has been modernized with a contemporary touch. Alongside it, the italicized “Pininfarina” logotype, introduced in 1961, is paired with the number “95” in the same signature red as the crown.
The anniversary will be marked with events across key markets, including Italy, France, Germany, China, the United States, and the Middle East. Highlights include the Pebble Beach Concours d’Elegance in the U.S. and a global design competition engaging students in mobility, interaction design, and architecture.
The celebrations follow an eventful 2024, a year marked by the passing of Paolo Pininfarina, whose leadership and vision shaped the company’s trajectory. Posthumously honored with the 2024 American Prize for Design, Paolo’s legacy continues to inspire Pininfarina’s pursuit of beauty and innovation.
Pininfarina also celebrated significant accomplishments in 2024, including 19 design awards, strategic collaborations such as a €90 million deal with AMG-Mercedes, and the creation of the Morgan MidSummer, the first car under the Pininfarina Fuoriserie badge. Other milestones include the presentation of the Electric Transformer House concept at CES Las Vegas, the restoration of the Honda HP-X concept car, and the unveiling of the new livery for Italy’s Frecce Tricolori aerobatic team. Pininfarina’s journey through its 95th year reinforces its commitment to design excellence, sustainability, and innovation across the automotive, architectural, and industrial sectors.
