Pidilite Partners With Hwaseung Chemical on Footwear Adhesives

Pidilite-Industries
Image Courtesy: Pidilite Industries

Pidilite Industries Limited has entered into a strategic partnership with South Korea-based Hwaseung Chemical to introduce advanced footwear adhesive technologies to the Indian market. The collaboration will bring adhesive systems used in international footwear manufacturing to Indian producers, supported by Pidilite’s local technical expertise and service network. The companies said the partnership is aimed at helping footwear manufacturers improve bonding performance, consistency and production efficiency.

The adhesive systems are designed for applications in high-volume footwear manufacturing and include technologies used in sports footwear production. The products are engineered to provide bonding strength, durability and flexibility while supporting consistent performance across manufacturing lines.

Sudhanshu Vats, Managing Director, Pidilite Industries Ltd, said India is emerging as an important centre for global footwear manufacturing and that the partnership would combine international technology with local expertise. “At Pidilite, we believe our role goes beyond supplying products; we strive to enable industries with solutions that combine global innovation with strong local expertise. Our collaboration with Hwaseung Chemical enables us to bring advanced adhesive technologies that are already trusted in international markets,” Vats said.

Chris Hyun, Vice-President, Hwaseung Group, said the partnership would combine Hwaseung Chemical’s adhesive formulations with Pidilite’s technical service capabilities to support Indian footwear manufacturers. The products introduced under the partnership comply with several international environmental and safety requirements, including REACH, SVHC, Proposition 65 and the U.S. Clean Air Act. They also align with ISO 14001 and RoHS requirements.

The adhesive formulations are designed as low-VOC and non-flammable products and are compatible with modern application methods. The companies said these characteristics can support safer workplace conditions and help manufacturers address environmental requirements.

The partnership comes as Indian footwear manufacturers expand their production capabilities and seek to meet specifications set by international brands. Access to established adhesive technologies can support manufacturers in maintaining consistent bonding performance across large-scale production. Pidilite will provide local technical support to customers using the adhesive systems, while Hwaseung Chemical will contribute its formulation and footwear application expertise.

Pidilite Industries is a manufacturer of adhesives, sealants, construction chemicals and related products in India. Its portfolio includes consumer, industrial and construction applications, as well as polymer emulsions, automotive chemicals, art materials, fabric care and maintenance products. The company’s major brands include Fevicol, M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, Araldite and Fevicryl. Pidilite also develops products through its in-house research and development capabilities.

Hwaseung Chemical is part of the Hwaseung Group and specialises in chemical products and adhesive technologies. Through the partnership, the companies will work with Indian footwear manufacturers to expand access to adhesive systems used in global footwear production and provide technical support for their application.