Persistent Systems (BSE: 533179, NSE: PERSISTENT), a global leader in Digital Engineering and Enterprise Modernization, has launched its new Experience Transformation (XT) Studio in Pune, India. This cutting-edge facility is designed to help enterprises reimagine customer engagement by merging human-centered design, artificial intelligence (AI), and advanced technology to deliver intelligent, high-impact digital experiences.
The XT Studio provides a collaborative environment where clients can co-create solutions that blend creativity and technology, turning innovation into measurable business value. The space enables enterprises to build AI-powered, user-centric experiences, streamline workflows for higher efficiency, and drive better outcomes across the entire product lifecycle. By embedding experience design early in the development process, the studio helps eliminate silos, reduce rework, and ensure that AI is implemented both functionally and intuitively.
The studio integrates business strategy, UX consulting, and product engineering within an immersive, design-led setting that empowers organizations to design with AI and for AI. Acting as a co-innovation hub, it brings together clients, domain experts, and partners to redefine user journeys and create seamless digital experiences that deliver tangible results. Leveraging Persistent’s deep expertise in design thinking and experience consulting, the XT Studio is a physical manifestation of how the company accelerates time-to-value by aligning business goals with user expectations.
The newly launched facility has been meticulously designed to foster collaboration, creativity, and innovation through a flexible, human-centered architectural layout. Every aspect of the space has been crafted to inspire idea generation and experimentation, encouraging clients and teams to co-create transformative digital experiences. The environment seamlessly blends design thinking with technology, ensuring that every innovation journey begins with empathy, insight, and purpose.
At the heart of the facility are Design Thinking and Workshop Areas, purpose-built spaces where innovation sprints, journey mapping sessions, and solution development activities take place. These areas serve as incubators for creativity, allowing teams to explore challenges from multiple perspectives, test new ideas, and develop strategies that align closely with user needs and business objectives. By providing a structured yet dynamic environment, these zones help accelerate the process from concept to prototype.
Complementing these are UX Consulting and Collaboration Zones, designed to bring cross-functional teams together in real time. Here, designers, engineers, strategists, and clients collaborate to ideate, prototype, and refine user experiences through hands-on engagement. These spaces enable iterative design, rapid feedback, and seamless integration of AI-driven insights, ensuring that every solution developed is intuitive, scalable, and user-focused.
The facility also features Immersive Experience Transformation Showcases, where industry-specific, AI-powered solutions come to life. These showcase areas act as experiential labs that allow clients to visualize how emerging technologies can transform their business processes, enhance customer interactions, and drive measurable impact. By simulating real-world scenarios, the showcases bridge the gap between conceptual design and tangible outcomes, reinforcing the value of innovation in action.
Together, these integrated workspaces create a dynamic ecosystem that nurtures creativity, collaboration, and experimentation. The flexible design of the facility supports adaptive workflows, enabling teams to move fluidly between ideation, design, and execution. By combining physical and digital innovation spaces, the architecture embodies a forward-thinking approach to experience transformation—one that empowers organizations to design with purpose, build with agility, and deliver with impact. Persistent plans to expand the XT Studio network across India, the U.S., Europe, and the Asia-Pacific region, enabling clients and partners globally to co-create the next generation of digital experiences.
“Enterprises today compete as much on experiences as on products, and AI is the enabler that makes this possible at scale,” said Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent Systems. “The XT Studio brings to life our platform-led and AI-first strategy, where design thinking, technology, and deep domain expertise converge. It’s a space for our clients to challenge conventions, explore new ideas, and rapidly shape solutions that deliver real business value. This marks another step in building the platforms and talent that will define the future of digital transformation.”
Persistent Systems (BSE: 533179, NSE: PERSISTENT) is a global services and solutions company delivering AI-led, platform-driven Digital Engineering and Enterprise Modernization across industries. With over 26,000 employees in 18 countries, Persistent offers end-to-end capabilities in software engineering, product development, data and analytics, customer experience transformation, cloud, and intelligent automation.
The company is listed on major indices including the MSCI India Index, Nifty Midcap 50, Nifty IT, S&P BSE 100, and S&P BSE SENSEX Next 50, and is also part of the Dow Jones Sustainability World Index. Persistent has achieved carbon neutrality and is a signatory to the United Nations Global Compact, aligning its strategy with global principles on human rights, labor, the environment, and anti-corruption.
Recognized as one of America’s Greatest Workplaces for Inclusion & Diversity 2025 by Newsweek and Plant-A Insights Group, Persistent continues to lead through innovation, sustainability, and responsible growth. According to the Brand Finance India 100 – 2025 Report, the company has recorded a 468% growth in brand value since 2020, making it the fastest-growing IT services brand in India.
