Ola Electric has announced the return of its Ola Muhurat Mahotsav campaign ahead of Prarambh 2026, offering limited-period pricing on select electric vehicles powered by its 4680 Bharat Cell platform. The campaign will run for two days starting January 14, with specific offer windows announced daily through the company’s social media channels.
As part of the campaign, Ola Electric will offer special in-store pricing on models including Ola Shakti, S1 Pro+ 5.2kWh, and Roadster X+ 9.1kWh. The company will make a limited number of Bharat Cell-powered vehicles available during designated Muhurat hours. Additional benefits include upgrade bonuses for existing Ola customers and exchange incentives for customers switching from internal combustion engine vehicles.
The Muhurat Mahotsav campaign highlights Ola Electric’s focus on in-house development and manufacturing of battery cells, battery packs, and vehicle platforms. The 4680 Bharat Cell is produced as part of Ola’s vertically integrated approach, which aims to improve performance, cost efficiency, and supply chain control.
Ola Shakti is available in multiple power and battery configurations, ranging from entry-level to higher-capacity options. The company’s scooter portfolio includes the S1 Pro+ and S1 Pro models across different battery sizes, while its motorcycle lineup includes the Roadster X and Roadster X+ variants.
Ola Electric manufactures its vehicles and key components at its Futurefactory in Tamil Nadu, supported by research and development centres in India, the United Kingdom, and the United States. The company follows a direct-to-customer sales model, supported by a nationwide network of company-owned stores and a digital purchasing platform. Through campaigns such as Muhurat Mahotsav, Ola Electric aims to increase accessibility to electric mobility while showcasing its technology-led approach to vehicle and battery development.
