Norton Motorcycles has unveiled the new Norton 450 urban at EICMA 2026, extending its product range into a new segment of urban motorcycles. The world premiere comes a year after the British manufacturer announced its Resurgence strategy, backed by an investment of more than £200 million.
The new 450 urban will be available in two versions and is designed to bring Norton’s styling, engineering and rider technology to a wider group of motorcyclists. Both versions are built around a lightweight platform featuring an aluminium frame. Power comes from a liquid-cooled 454cc single-cylinder engine producing 47 PS at 8,000 rpm and 45 Nm of torque at 6,000 rpm. It is paired with a six-speed gearbox, with a quickshifter available as part of the technology package. The motorcycle has a 12-litre fuel tank and a target kerb weight of less than 180 kg, while meeting A2 licence requirements.
The chassis uses a fully adjustable 43mm KYB upside-down front fork and a KYB rear monoshock with rebound and preload adjustment. Braking is handled by a ByBre system with a 320mm front disc and 240mm rear disc, supported by cornering ABS. The technology package includes traction control, cruise control, three riding modes, keyless ignition, smartphone connectivity, an eight-inch TFT touchscreen, USB-C charging and tyre pressure monitoring. Heated grips and adjustable brake and clutch levers are also available.
The second version adds a more rugged appearance, with black cast wheels, a grey frame and swingarm, extended mudguards, handguards, fork protectors and a flyscreen. The standard version features silver cast wheels, a silver frame and road-focused tyres.
Norton also displayed the production versions of the Manx R, Manx, Atlas and Atlas GT. The Manx R is the brand’s flagship sports motorcycle, while the Manx offers a more upright naked format. The Atlas and Atlas GT share a 585cc parallel-twin engine but have different wheel, suspension and ergonomic configurations. The Atlas uses a 19-inch spoked front wheel and longer-travel suspension, while the Atlas GT has 17-inch cast wheels and road-focused settings.
Richard Arnold, Executive Director of Norton Motorcycles, said the company had moved from announcing its Resurgence plans to delivering motorcycles, expanding its retail network and investing in its workforce and manufacturing capabilities. Over the past year, Norton has established operations in 10 markets through more than 50 retailers. Customer deliveries of the Manx R and Atlas have begun in Europe, while the Manx and Atlas GT are scheduled to follow. The company plans to expand into India and the United States in the coming months.
TVS Motor Company (BSE: 532343 | NSE: TVSMOTOR), a part of TVS Venu, is a globally recognized manufacturer of two-wheelers and three-wheelers, driving sustainable mobility through innovation and customer-centricity. With four advanced manufacturing facilities across India and Indonesia, the company leverages over a century of heritage built on trust, quality, and technological leadership.
TVS Motor develops products that meet global standards through advanced engineering and sustainable manufacturing practices. The company is the only two-wheeler manufacturer to have received the prestigious Deming Prize for quality. Its products consistently achieve top rankings in JD Power IQS and APEAL studies, while the company has also secured the No. 1 position in the JD. Power Customer Service Satisfaction Survey for four consecutive years.
Through its subsidiary Norton Motorcycles in the United Kingdom, TVS Motor has strengthened its presence in the premium motorcycle segment globally. Today, TVS Motor serves customers across more than 90 countries, delivering innovative mobility solutions and exceptional ownership experiences while continuing to expand its global footprint.
