Nissan has achieved a significant sales milestone in India with its popular Magnite model, reaching 1 lakh units sold. This accomplishment solidifies the Magnite’s position as a key player in the sub-4m SUV category, competing against formidable rivals like the Tata Nexon, Hyundai Venue, and others.
The Magnite’s winning combination of safety, features, technology, performance, and affordability has made it a top choice among Indian buyers, showcasing Nissan’s strong presence in this segment.
Since its debut in 2020, the Magnite has played a pivotal role in Nissan’s success in India, consistently attracting customers with annual sales exceeding 30,000 units for three consecutive fiscal years. January 2024 marked a significant milestone as Nissan achieved the 1 lakh sales mark for the Magnite in the domestic market, highlighting the model’s enduring appeal. This success aligns with Nissan’s broader “Make in India, Make for the world” strategy, with the company also exporting 30,000 units of the Magnite, demonstrating its global appeal.
Saurabh Vatsa, Managing Director of Nissan Motor India, expressed immense pride in the Nissan Magnite’s ability to challenge norms and transform the B-SUV segment in India. Vatsa emphasized the indispensable role of their loyal customer base, whose trust and steadfast support have been instrumental in their success. He emphasized the company’s intention to build upon the Magnite’s remarkable accomplishments by venturing into an exciting new phase. Their primary objective is to develop a fresh product lineup tailored to the discerning Indian market.
Sales Figures:
Total units sold in India from launch in 2020 up to FY23: 1,06,166 units
Total units exported: 29,137 units
Total global sales: 1,35,303 units
Frank Torres, President of Nissan India Operations, conveyed sincere appreciation to their valued customers and dedicated dealers for their unwavering backing. Torres credited the Nissan Magnite for revolutionizing the Indian automotive landscape and reshaping the B-SUV segment. He affirmed Nissan’s dedication to delivering superior quality and innovative products, all while remaining true to the core principles of their Japanese heritage.Looking ahead, Nissan is gearing up to launch a facelift version of the Magnite, with testing already underway. Additionally, the company has announced plans for a sub-4m MPV based on the Magnite platform, signaling further expansion of its product lineup in India.