On World Painter Appreciation Day, Nippon Paint has launched a groundbreaking initiative to honor the skilled professionals behind the beautiful homes we cherish—painters. Through its NEO by Nippon Paint brand, the company is recognizing the dedication and craftsmanship of painters, celebrating their vital role in transforming homes and communities across the nation.
NEO by Nippon Paint is a comprehensive solution tailored for modern Indian homeowners, offering a seamless end-to-end painting and home beautification experience. As part of this initiative, Nippon Paint has redefined the role of painters, giving them the new identity of Home Stylists. This shift highlights the company’s commitment to elevate painters beyond service providers, recognizing them as creative professionals who shape the aesthetics of living spaces.
The rebranding is supported by various efforts, including the introduction of Home Stylist soft skills training, empowering painters to provide complete solutions to homeowners. Additionally, Nippon Paint has launched new Onboarding Kits and Uniforms 2.0, which feature branded essentials bags, updated uniforms, and ID cards, further solidifying their new professional identity and boosting pride and confidence. Over 100 painters have already been trained and certified as color experts and trusted advisors.
To further celebrate this cultural transformation, Nippon Paint has released the first-ever Painter Anthem—a rap song produced in collaboration with a well-known artist. The anthem celebrates the passion, talent, and contribution of the painter community.
“Painters are the artists who bring color to our walls and life to our spaces. On World Painter Appreciation Day, we honor them not just with words, but by giving them a lasting, professional identity as Home Stylists—creative experts who play a pivotal role in shaping our homes. The introduction of the industry-first Painter Anthem underscores our ongoing commitment to celebrating their contributions and elevating their recognition,” said Mahesh Anand, President of Nippon Paint India Decorative Business.
With this initiative, Nippon Paint continues to empower painters through training, recognition, and a renewed sense of purpose, leading the way toward a more respected and professional painting community in India. With more than 144 years of experience, Nippon Paint is a global leader in high-performance coatings. The company is committed to sustainability and offers eco-friendly, ultra-low VOC paints that deliver exceptional protection while prioritizing environmental responsibility.
