Nippon Paint’s Trend Beyond Colours 2024-25 guidebook, themed “AWAKEN,” offers innovative colour insights to inspire spatial design and emotional experiences. In collaboration with Colour Hive, the guidebook presents four key influences: Quiet Time, Express Yourself, Healing Waters, and Perfect Harmony, each fostering unique moods. NIPSEA Group’s commitment to colour excellence and eco-friendly practices is emphasized by CEO Mr Wee Siew Kim, positioning the company as a leader in the industry. The guidebook is available for download on their website, heralding a new chapter in colour leadership.
Nippon Paint, Asia’s leading paint and coatings solutions company, is proud to unveil its highly anticipated Trend Beyond Colours guidebook for 2024-25, featuring the captivating theme “AWAKEN.” This guidebook embodies Nippon Paint’s unwavering commitment to redefining colour excellence by seamlessly blending imagination, creativity, and science. “AWAKEN” promises to inspire a new chapter in life, encourage self-expression, and create spaces that cater to the contemporary needs of our society.
The Trend Beyond Colours 2024-25 edition transcends physical boundaries, inviting individuals to embrace life with a refreshed attitude. Jo-Lynn Yap, Senior Manager for Group Colour Leadership, shared during the presentation, “Through AWAKEN, we are initiating a new era by rediscovering the power of quiet, the beauty in harmony, the strength in renewal, and the joy of self-expression. We urge you to awaken to a new dawn and move forward with optimism and purpose.”
“AWAKEN” builds on the “RESET” theme of Trend Beyond Colours 2022-23, which was centered on the idea of starting anew after the pandemic. This edition aims to introduce a whole new perspective and create experiences free from post-pandemic influences. To realize this vision, Nippon Paint collaborated with Colour Hive, a UK-based agency with over two decades of experience in forecasting and publishing design, colour, and material insights. Together, they have crafted four inspirations and influences that shape this edition: Quiet Time, Express Yourself, Healing Waters, and Perfect Harmony.
Four key influences of “AWAKEN” offer users the opportunity to find their desired mood and experiences for every day.
1. Quiet Time – Find Calm:
In a world filled with chaos and shifting paradigms, individuals seek serene environments to escape the noise and find inner peace. The colour #Sandcastle N 3195P radiates neutrality and gentle uplift, creating a warm and inviting ambiance that soothes the soul and nurtures the spirit.
2. Express Yourself – Find Freedom:
Effective self-expression leads to discovering the small joys in life – being understood, forming genuine connections, and finding contentment. The colour #GoldenYellow YO 1091T exudes positivity and freedom, infusing spaces with exuberance and joy, transforming them into bright, sun-drenched havens that inspire creativity and enhance mood.
3. Healing Waters – Find Renewal:
The quest for wellness extends beyond the traditional focus on nature’s green to include flowing water elements. The connection with water and the healing qualities of environments resembling the beach or sea have gained scientific backing. #TurquoiseReflection BGG 2742P channels the radiant glow of a crystal-clear tropical ocean, offering complete revitalization.
4. Perfect Harmony – Find Balance:
The allure of structure and balance is undeniable, drawing inspiration from nature’s timeless designs. #Earthling N 3372P brings new-age elegance to nature-inspired pinks. It exudes warmth and serenity, designed to bring equilibrium to any space, inspired by the mathematical forms found in seashells, flowers, and honeycombs.
Nippon Paint Thailand (Decorative) General Manager, Mr Watchara Siriritthichai, highlights the importance of the #Sandcastle colour in creating tranquil environments. Ms Arzu Uludag Elaziq, Deputy General Manager (Construction Group Marketing) at Nippon Boya Turkiye, emphasizes the joy of self-expression with #GoldenYellow. Ms. Gladys Goh, Senior Vice-President of Strategic Innovation and Marketing at NIPSEA Group, elaborates on the healing qualities of #TurquoiseReflection, while Mr Wee Siew Kim, Group CEO at NIPSEA Group, discusses the balance and elegance brought by #Earthling.
Mr Wee Siew Kim, CEO of NIPSEA Group, expressed the company’s commitment to colour excellence, stating, “Drawing from our established and strategic position, we aspire to ignite inspiration within professionals and consumers, propelling them to embrace the future with optimism and purpose. Each of our editions is meticulously curated, attuned to the evolving needs and aspirations of our audience. We not only deliver exceptional products and quality but also uphold eco-friendly practices, ensuring we exceed expectations. Our unwavering dedication extends to exploring innovative ways to intertwine the power of colours with human experiences, empowering us to live, feel, and thrive at our best.”
