The DSIR certification won by Mrida will promote the research efforts and help explore new avenues of product development. Mrida facilitates the cultivation and collection of high-value crops, plants, and herbs, and their socially responsible procurement to provide income enhancement opportunities. With the help of field experts, Mrida provides practical field programs to farmers and introduces them to modern practices which assist in their overall development.
Mrida (Sanskrit for ‘Soil’) is a social business venture that seeks to build sustainable and scalable business models and recently received its Department of Scientific & Industrial Research (DSIR) certification. This new certification is a step forward to boost the Research and Development efforts for new Ayurvedic product development, technical or marketing partnerships and collaborations, and more.
At Mrida, small and marginal farmers in remote villages are encouraged to cultivate high-value plants, crops, and herbs. They facilitate these efforts and seek to build an end-to-end supply chain, processing, value addition, branding, and market access for a range of health and wellness-related products and services, including traditional Indian medicine.
The team at Mrida Greens works on research that is aimed at holistic rural development and economic as well as social upliftment at the Base of the Pyramid. Their objective is to work with suppliers, partners, customers, and other stakeholders in India and globally-towards a long-term association that includes product development, quality, cost optimization, product enhancement, dedicated capacity commitments, and value addition.
Manoj Khanna, the Co-Founder and Chief Executive of Mrida Greens and Development says, “ With another laurel added to our belt with this DSIR certification, we aim to strengthen our research efforts to provide income opportunities and remunerative prices to rural households and cultivators, while at the same time offering health benefits to the end user. This certification will help our well-equipped Research and Development team to facilitate constant improvements in the existing range of products, the identification of new active constituents, and the development of innovative extraction and purification systems. With the help of field experts, we provide practical field programs to farmers and introduce them to modern practices which assist in their overall development.”
With a modern, well-equipped processing unit in Umbergaon, Gujarat, Mrida Greens & Development Private Limited processes the extracts of plants and herbs as per GMP (Good Manufacturing Practices). Apart from the recent DSIR certification, Mrida is also an FDA-approved organization, adhering to both national and international quality standards. Mrida Greens & Development facility is GMP, Halal, and ISO 9008:2015 certified and IEC certified (for exports).
