Montra Electric has joined forces with Magenta Mobility through a Memorandum of Understanding (MoU) focused on advancing cleaner logistics across India. As part of this collaboration, the Small Commercial Vehicle (SCV) division of Montra Electric, Tivolt Electric Vehicles, will deliver 100 Eviator E350L electric vehicles to Magenta Mobility for use in a variety of logistics sectors.
The agreement was formalized by Saju Nair, CEO of TIVOLT Electric Private Limited, and Maxson Lewis, MD and CEO of Magenta Mobility. This partnership aims to strengthen Magenta’s fleet capabilities across sectors like FMCG, grocery, e-commerce, and telecom, offering greener transport options to clients.
The Eviator E350L, unveiled at the Bharat Mobility Global Expo, is designed with standout features including advanced software systems, high efficiency, and built-in telematics. In addition to vehicle supply, Montra Electric will offer service support and charging infrastructure to ensure smooth and efficient operations.
This alliance emphasizes key goals such as improved daily range, intercity readiness, and better working conditions for drivers. With the demand for dependable EV logistics solutions on the rise, both companies aim to raise the bar for the sector through this initiative.
Saju Nair commented, “We’re proud to partner with Magenta Mobility. The Eviator brings cutting-edge tech and excellent cost-effectiveness, ensuring value for logistics operators. Our goal is to offer more than just vehicles—we’re delivering a full solution to support modern, electric-first logistics.”
Maxson Lewis added, “Teaming up with Montra Electric is a natural fit for our mission. Their vehicle offering complements our commitment to delivering efficient, green logistics across the country.”
The Eviator E350L also marks a milestone as India’s first electric vehicle in the 3.5-tonne category, setting a new standard for performance, sustainability, and innovation in the commercial EV space. Montra Electric is involved in various segments of electric mobility, including heavy commercial vehicles, small commercial vehicles, three-wheelers, and tractors.
The Murugappa Group, a 125-year-old conglomerate, has a broad portfolio across agriculture, engineering, and financial services, with annual revenues of Rs 77,881 crore. The group operates nine listed companies and is active in sectors such as abrasives, ceramics, auto components, fertilizers, sugar, and tea. It employs over 83,500 people and adheres to core values of integrity, passion, quality, respect, and responsibility.
