MG Windsor Sets Record with 15,176 EV Bookings on Day One

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Image Courtesy: MG Windsor

MG Windsor EV, India’s first Intelligent CUV (Crossover Utility Vehicle), garnered an overwhelming response just minutes after bookings opened on Thursday, October 3, 2024, at 7:30 a.m. Within 24 hours, MG Motor India achieved a groundbreaking milestone, receiving bookings for 15,176 units. This remarkable feat makes the MG Windsor the first passenger electric vehicle (EV) in India to achieve such numbers within a single day.

This success signals the growing demand for four-wheeler electric vehicles in the Indian market, reflecting a broader shift toward sustainable and electric mobility. Satinder Singh Bajwa, Chief Commercial Officer of JSW MG Motor India, expressed gratitude towards the customers, saying, “We are truly thankful to our customers who have warmly welcomed the MG Windsor and helped us achieve this incredible milestone of 15,176 bookings within just one day.

This accomplishment cements the MG Windsor’s position as a pioneering force in India’s evolving EV landscape. Being the first EV to reach this landmark, the Windsor’s immense popularity highlights the rising demand for eco-friendly, cost-efficient, and rider-focused transportation solutions among Indian consumers. We are proud to be part of this shift towards greener mobility and remain committed to delivering advanced, intelligent, and sustainable automotive solutions.”

The MG Windsor EV blends the comfort and style of a sedan with the ruggedness and spaciousness of an SUV, making it a unique offering in the market. This intelligent CUV stands out with its aerodynamic build, luxurious and roomy interiors, commanding presence, and focus on safety. In addition, it boasts smart connectivity, enhanced driving comfort, and several cutting-edge features that cater to modern drivers. 

For those looking for an affordable EV option, the MG Windsor is available at an attractive starting price of INR 9.99 lakhs plus INR 3.5 per kilometer under the innovative Battery as a Service (BaaS) program, which allows users to subscribe to the battery separately. Customers can also opt for an outright purchase, with prices starting from INR 13,49,800 (ex-showroom). This flexibility offers buyers more accessible entry points into the EV market.

The Windsor EV is powered by a robust 38 kWh lithium-ion battery pack, which is IP67 certified, ensuring durability and protection against dust and water. It delivers an impressive 100KW (136 ps) power and 200Nm torque. The vehicle offers four driving modes—Eco+, Eco, Normal, and Sport—allowing drivers to tailor their driving experience. The Windsor also boasts a 332 km range, as certified by ARAI, on a single charge.

The MG Windsor EV comes in three variants: Excite, Exclusive, and Essence, and is available in four striking colors: Starburst Black, Pearl White, Clay Beige, and Turquoise Green, catering to a wide range of preferences. To enhance the ownership experience, MG Motor offers a host of industry-first initiatives with the Windsor EV.

It includes a lifetime battery warranty for the first owner, one-year free charging at public charging points through the eHUB by MG app, and an assured buyback of 60% after 3 years or 45,000 km. Additionally, the MG e-Shield package provides peace of mind with 3 years of unlimited kilometers warranty on the vehicle, 3 years of roadside assistance (RSA), and 3 labor-free services.

MG Windsor is India’s first Intelligent CUV (Crossover Utility Vehicle), designed to combine the luxury of a sedan with the spaciousness of an SUV. Powered by a 38 kWh battery, it offers cutting-edge features, smart connectivity, and multiple driving modes. MG Windsor stands out for its eco-friendly focus, innovative design, and customer-centric ownership benefits in India’s growing EV market.