Mercedes-Benz India has entered into a Memorandum of Understanding (MoU) with the Department for Promotion of Industry and Internal Trade (DPIIT), under the Ministry of Commerce and Industry, to foster innovation, sustainability, and entrepreneurship within India’s startup ecosystem. Through this partnership, Mercedes-Benz India will offer startups, innovators, and entrepreneurs access to infrastructure, mentorship, funding, and international market opportunities. This initiative supports India’s development goals, with a focus on road safety, environmental sustainability, and societal advancement.
The collaboration will leverage the Startup India initiative to extend the reach of the program, encouraging more startups to participate. Mercedes-Benz India aims to contribute to both technological and economic growth while further enhancing the entrepreneurial ecosystem.
The DPIIT, which functions under the Ministry of Commerce and Industry, is responsible for crafting and executing policies related to industrial development, foreign direct investment (FDI), intellectual property rights, and overall business regulations. DPIIT plays a significant role in simplifying regulations and creating a favorable environment for businesses and startups. It oversees initiatives such as Startup India, which offers funding, mentorship, and policy support to entrepreneurs, as well as Make in India, which promotes domestic manufacturing and attracts foreign investment.
The department is also involved in developing industrial policies that encourage sustainable business practices and innovation. It regulates FDI policies to ensure transparency and ease of investment for international businesses across various sectors.
Additionally, DPIIT works on protecting intellectual property rights (IPR) through initiatives like the National IPR Policy, which improves patent filing and enforcement. By creating a supportive business environment, DPIIT fosters economic growth and advances industrial and entrepreneurial development in India.
Mercedes-Benz India pioneered the luxury car market in India, marking 30 years of operations in 2024. The company’s state-of-the-art production facility, established in 2009, spans over 100 acres in Chakan, near Pune. As part of Mercedes-Benz’s global production network, the facility plays a crucial role in the CKD/MVP production system. With an investment exceeding INR 3000 crores, it boasts the largest production capacity of any luxury carmaker in India.
Mercedes-Benz India also leads the industry with the largest network of over 100 touchpoints. Through its exclusive AMG Performance Centres, the brand strengthens its presence with the AMG performance sub-brand. The company offers a comprehensive product portfolio, including locally produced models like the A-Class, C-Class, E-Class Long Wheelbase, S-Class, and the Mercedes-Maybach S 580 limousine. Additionally, it features electric vehicles such as the EQS 580 sedan and the EQS SUV 580. Notably, Mercedes-Benz is the only luxury brand to locally manufacture two BEVs in India.
