Maserati marked its 110th anniversary with a series of celebrations held in December at key locations worldwide. The events brought together enthusiasts and loyal customers, showcasing the brand’s storied legacy and forward-looking vision.
Highlights of the festivities included exclusive unveilings, exhibitions, and driving experiences on both road and track, all emphasizing Maserati’s tradition of performance and design. Key moments featured the debut of the Maserati GT2 Stradale and the Maserati GranTurismo 110 ANNIVERSARIO special edition.
The Maserati GT2 Stradale combines technical excellence and racing spirit, inspired by the GT2 race car and the MC20 supercar. Meanwhile, the GranTurismo 110 ANNIVERSARIO special series, limited to just 110 units, celebrates the brand’s heritage and its journey over the past century.
Santo Ficili, Maserati’s CEO, described the milestone as a chance to honor the brand’s history, connect with its passionate community, and highlight its future in luxury and performance. In Modena, Italy, Maserati’s two-day celebration began on December 30, featuring the unveiling of the GranTurismo 110 ANNIVERSARIO, a parade of 110 Maserati cars, cultural tours, and a gala dinner at Casa Maria Luigia. Guests included members of the Maserati Italia Club, descendants of Ettore Maserati, and actress Matilda De Angelis.
In Tokyo, Japan,Maserati Japan organized an event at the Prince Hotel. The day included a convoy of 110 Maserati vehicles traveling from Tokyo to Chiba, culminating in the introduction of the GT2 Stradale and a fireworks display.
In Seoul, South Korea, a December gathering at the Italian Ambassador’s residence welcomed 160 guests. The event featured the presentation of the GT2 Stradale and a showcase of Maserati’s achievements in innovation and design.
In Miami, Florida, on December 26, Maserati’s dealer, The Collection, hosted a gala in partnership with the Concours Club during Miami Design Week. Attendees admired iconic Maserati models, including the 8CTF, MC20 Icona, MC20 Cielo, and MCXtrema, with the GranTurismo 110 ANNIVERSARIO as the centerpiece.
In China, Maserati celebrated its anniversary alongside 20 years in the Chinese market with events in Shanghai and Beijing. Activities included a car parade in Shanghai and an LED light show at Sinar Mas Plaza and Shanghai International Port, with participation from media and industry representatives.
Maserati crafts a distinguished range of vehicles renowned for their exceptional character and unmistakable design. Fusing style, advanced technology, and exclusivity, Maserati cars cater to the most refined tastes and set a global standard in the luxury automotive sector. Embodying the essence of Italian sports cars, Maserati vehicles deliver a seamless blend of performance, elegance, comfort, and safety, available in over 70 markets worldwide. The lineup includes the Grecale, a versatile SUV for everyday luxury, the GranTurismo, an iconic grand tourer, and the GranCabrio, a sophisticated convertible—all showcasing premium materials and innovative engineering.
The Maserati range features diverse powertrain options, including 4-cylinder hybrid engines for the Grecale and V6 petrol engines with rear-wheel and all-wheel-drive configurations that reflect the brand’s performance heritage. At the pinnacle are the MC20 super sports car and the MC20 Cielo spyder, both equipped with the revolutionary Maserati Nettuno V6 engine, incorporating Formula 1-inspired technologies for unprecedented power and efficiency. The GranTurismo offers both the high-performance Nettuno-derived V6 petrol engine and a fully electric variant, the GranTurismo Folgore, marking Maserati’s entry into the electric vehicle segment.
Maserati’s commitment to electrification continues with models like the Grecale Folgore, the brand’s first fully electric SUV, and the GranCabrio Folgore. With a vision for the future, Maserati aims to offer full-electric versions of all its models by 2025, transitioning to an entirely electric lineup by 2028, reinforcing its position as a leader in luxury and innovation in the automotive industry.
