Mahindra & Mahindra (M&M Ltd), a leading force in India’s automotive industry, has officially launched its new Mahindra India Design Studio (MIDS) – a cutting-edge facility designed to elevate the company’s creative and design capabilities. Located in Mumbai, this next-generation MIDS is twice the size of its predecessor, underscoring Mahindra’s dedication to design excellence as a key element of its product development approach.
First established in 2015, MIDS was initially focused on supporting Mahindra’s Auto and Farm divisions. With the rapid expansion of the company’s portfolio, now including Auto, Farm, and Last Mile Mobility (LMM), the newly enhanced studio incorporates significant investments in design infrastructure, advanced technologies, and global best practices.
The expanded MIDS serves as both a creative hub and a talent magnet. It is designed to foster innovation by merging cutting-edge digital tools with hands-on craftsmanship. As a vital link between India and Mahindra’s global design studio – Mahindra Advanced Design Europe (MADE) in the UK – MIDS will play a pivotal role in developing vehicles and experiences that are both globally competitive and distinctly Indian.
Ajay Saran Sharma, Senior Vice President of Design and Head of MIDS, shared, “We are excited to unveil the upgraded Mahindra India Design Studio. With state-of-the-art facilities and machinery, along with world-class skills, the new studio significantly enhances our capabilities and capacity. With its doubled space, it is fully equipped to handle an expanding portfolio across various business sectors. Our new structure strengthens the end-to-end delivery of projects, from initial concept sketches to production, while adding new functions like HMI Design, Design Quality, and Realization.”
Pratap Bose, Chief Design and Creative Officer of Mahindra & Mahindra, commented, “We are thrilled to open our future-focused Mahindra India Design Studio, equipped with world-class design tools and technologies that will drive remarkable design outcomes across our Auto and Farm businesses. This studio will attract the best design talent from India and become a leading center for automotive design in the country. The influence of MIDS will be felt in our products for years to come.”
Founded in 1945, the Mahindra Group is a multinational conglomerate with over 260,000 employees in more than 100 countries. The company leads in areas such as farm equipment, utility vehicles, information technology, and financial services in India, and holds the position of the world’s largest tractor manufacturer by volume.
With a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate, Mahindra’s focus is on driving global leadership in Environmental, Social, and Governance (ESG) initiatives. The group’s mission is to foster rural prosperity and enhance urban living, with the goal of enabling positive change in communities and stakeholders worldwide, empowering them to Rise.
