Mahindra Construction Equipment (MCE), a division of the Mahindra Group, has rolled out its latest CEV-V series of construction equipment, featuring modern design, improved operator comfort, and increased efficiency. These new machines meet the updated CEV-V emission norms and are aimed at delivering superior performance across road building and earthmoving applications.
Dr Venkat Srinivas, Business Head – Truck and Bus & Construction Equipment at Mahindra & Mahindra Ltd., emphasized the company’s commitment to indigenous manufacturing and sustainable practices. “Our focus on introducing next-generation machines developed in India reflects Mahindra’s dedication to the nation’s manufacturing capabilities and environmental goals,” he said during the launch.
The refreshed product line includes the upgraded Mahindra EarthMaster SX Backhoe Loader and Mahindra RoadMaster G100 motor grader. The RoadMaster G100 comes equipped with a 102 HP engine and 440 Nm of torque, making it suitable for intensive grading work on highways and infrastructure projects. The EarthMaster SX features a 74 HP engine, enhanced torque output, a larger and ergonomically designed cabin, and the iMAXX telematics system for real-time performance monitoring.
To support long work hours and boost productivity, the EarthMaster SX Backhoe Loader has been redesigned for increased operator comfort with a spacious cabin and intuitive controls. The RoadMaster G100, holding over 22% market share in its category, brings even more power to road construction tasks.
Alongside the flagship models, Mahindra will continue to offer the CEV-V-compliant EarthMaster SXe Backhoe Loader with a 55 HP engine and the RoadMaster G90 and G80 graders with 74 HP engines.Mahindra Construction Equipment has tailored its offerings to suit Indian work conditions, with all machines produced at its Chakan, Pune plant under the “Made in India, Made for India” philosophy. With over 15,000 machines deployed nationwide, MCE holds the leading position in India’s motor grader segment.
To support its customers, Mahindra provides a two-year or 4,000-hour warranty on its equipment. Its extensive service infrastructure includes 115+ service points, over 50 full-service dealerships, 15 Saathi+ authorized service centers, 50+ retail parts outlets, and a fleet of mobile service vans. These ensure quick and reliable support across the country. Amid rising fuel costs, Mahindra is positioning its new 74 HP EarthMaster SX and SXe series with a unique customer-centric offering: “Assured Highest Productivity per Liter of Diesel”, a first-of-its-kind value proposition in the segment.
Founded in 1945, the Mahindra Group operates in more than 100 countries and employs 260,000 people globally. With leadership in sectors such as agriculture, mobility, IT, and finance, the group continues to expand into renewable energy, hospitality, and urban development, driving transformation with a strong focus on sustainability and community empowerment.
