Mahindra & Mahindra Ltd., India’s leading SUV manufacturer, has set a new benchmark in automotive safety with three of its models—Thar ROXX, XUV 3XO, and XUV400—earning the prestigious 5-star rating in the Bharat New Car Assessment Programme (Bharat-NCAP). This achievement reinforces Mahindra’s commitment to producing SUVs that deliver top-tier safety alongside superior performance and innovation.
The Thar ROXX has distinguished itself as the first body-on-frame SUV to secure a 5-star Bharat-NCAP rating, achieving an exceptional 31.09/32 in adult occupant protection (AOP) and 45/49 in child occupant protection (COP).
The compact XUV 3XO, known for its advanced features, scored 29.36/32 in AOP and 43/49 in COP, while the electric XUV400 delivered an impressive 30.37/32 in AOP and 43/49 in COP, making it one of the safest electric vehicles on Indian roads.
“Safety as the Core of Our Innovation”
R. Velusamy, President of Automotive Technology and Product Development at Mahindra, remarked, “These 5-star ratings validate our mission to engineer world-class SUVs that excel in both safety and performance. From pioneering six-airbag systems in 2011 to leading with multiple 5-star-rated models, Mahindra continues to redefine safety standards for the Indian market.”
Key Safety Innovations Across Models
- Thar ROXX: Designed with rugged durability and advanced safety, the Thar ROXX includes six airbags, Electronic Stability Control (ESC), Level 2 ADAS features, and a 360-degree camera system.
- XUV 3XO: Built with high-strength steel and equipped with features like ISOFIX anchors, ADAS, and all-around disc brakes, it sets new standards in compact SUV safety.
- XUV400: As Mahindra’s first electric SUV, it combines six airbags, advanced braking systems, and driver-assist features, establishing itself as a leader in electric vehicle safety.
Broader Vision
This milestone adds to Mahindra’s growing lineup of 5-star-rated vehicles, including the XUV700 and Scorpio-N. It highlights the company’s dedication to safety, sustainability, and cutting-edge technology as it continues to shape the future of mobility in India.
Founded in 1945, the Mahindra Group is a global leader in utility vehicles, farm equipment, and renewable energy, with a strong presence in over 100 countries. The group remains committed to driving positive societal and environmental impact, staying true to its mission of empowering communities to Rise.
