Lauritz Knudsen Electrical & Automation, a key player in India’s electrical and automation landscape, has introduced its largest and most innovative product range to date, designed to power critical industrial hubs and growth corridors across the country. As part of this ambitious roll-out, the company is actively engaging with local leaders, partners, and stakeholders in over 30 industrial cities to accelerate the adoption of cutting-edge technologies in India’s manufacturing and infrastructure sectors.
With a strong emphasis on low-voltage systems, industrial automation, and solutions for the emerging new energy landscape, Lauritz Knudsen is at the forefront of driving technology-led transformation within India’s industrial core. This launch reflects the company’s commitment to a smarter, more resilient, and energy-efficient India, aligning with the Government of India’s vision for a Viksit Bharat (Developed India) by 2047.
“We aim to deliver technologies that make operations safer, faster, and smarter,” said Naresh Kumar, COO of Lauritz Knudsen Electrical & Automation. “Through this expansive product portfolio, we want to show that innovation is not only accessible but tailored to meet the specific needs of different regions in India. Whether it’s automating processes in Raipur, powering textile mills in Coimbatore, or modernizing facilities in Pune, our solutions are designed to create tangible impact.”
India’s electrical equipment sector is poised for remarkable growth, expected to expand by over USD 95 billion by 2029, while industrial automation could reach USD 39.65 billion by 2033. Manufacturers are already investing heavily in technology modernization—35% of their operating budgets, far surpassing the global average. These shifts signal a nationwide commitment to smarter, more efficient systems. Lauritz Knudsen’s latest offerings support India’s transition to a future-proof, sustainable economy.
Lauritz Knudsen is rolling out a comprehensive EV charging infrastructure that will help accelerate India’s transition to electric mobility. The new ecosystem includes advanced EV chargers, a centralized charge management system (CMS), and cloud-based customer applications. These solutions not only optimize energy distribution but also provide seamless, user-friendly digital interfaces, making it easier for consumers and businesses to adopt electric vehicles.
The company is also introducing a cutting-edge power distribution architecture that includes next-generation Air Circuit Breakers (ACBs) and Molded Case Circuit Breakers (MCCBs). These high-performance devices offer advanced switching and protection capabilities, ensuring greater efficiency and safety. Designed for easy integration into modern digital platforms, these products provide enhanced control over power systems and contribute to smarter energy management.
In the industrial automation space, Lauritz Knudsen is unveiling an all-encompassing suite of solutions aimed at enhancing process efficiency and operational control. The new offerings include variable frequency drives (VFDs), programmable logic controllers (PLCs), and human-machine interfaces (HMIs), all powered by Lauritz Knudsen’s SmartcommIoT-enabled software platform. This combination of hardware and software aims to streamline industrial processes, enabling greater automation and better real-time decision-making.
Lauritz Knudsen is launching its smart numerical protection relays, which are designed to offer comprehensive protection, control, and communication for both low-voltage and medium-voltage systems. These relays are built to ensure reliability and safety in industrial environments by quickly detecting faults and maintaining system stability. With advanced features and robust protection mechanisms, these relays help safeguard critical infrastructure and improve operational resilience.
Lauritz Knudsen’s new product lineup is backed by decades of expertise and reflects a deep understanding of India’s diverse regional needs, state-specific policies, and industrial priorities. As part of its extensive outreach, the company is showcasing its innovations across 30+ cities, from Pune and Noida to Bhubaneswar, Coimbatore, and Guwahati, targeting the country’s dynamic industrial clusters.
Lauritz Knudsen is not just a technology provider; it is a strategic enabler of inclusive, sustainable, and future-ready growth. By engaging with industry leaders, engineers, contractors, and policymakers, the brand aims to demonstrate how its advanced solutions support national priorities, such as clean energy adoption, agri-tech innovations, and industrial modernization.
Lauritz Knudsen Electrical & Automation has been a trusted name in India’s electrical sector for over 70 years, with a legacy of contributing to the country’s economic growth. The company exports to over 30 countries and provides a comprehensive range of solutions for industries, utilities, infrastructure, buildings, and agriculture.
With multiple manufacturing facilities across India and a focus on adhering to global standards of quality, Lauritz Knudsen’s operations are supported by advanced in-house design centers, development labs, and precision tooling facilities. The brand’s commitment to excellence and innovation powers its vision of driving progress not just within India but globally, through a vast distribution network and cutting-edge solutions.
