Home appliances brand Kenstar has launched its new water heater campaign, “Heats Fast, Make It Last”, featuring actors Rajkummar Rao and Patralekha. The campaign focuses on quick heating, product durability and customer service through everyday situations and the couple’s on-screen chemistry.
The television commercial uses playful exchanges between the actors to highlight the convenience of Kenstar water heaters. The campaign presents the products as a combination of heating performance, safety features and long-term reliability, supported by installation assistance and after-sales service.
Sunil Jain, CEO of Kenstar, said consumers increasingly expect appliances to offer convenience, dependable performance and designs that suit their homes. He added that the company aims to support customers through product innovation, timely installation and after-sales assistance. According to Jain, select water heater models come with warranties of up to seven years.
Kenstar’s water heater portfolio includes storage water heaters, instant water heaters, gas water heaters and immersion rods. The range is intended to meet different household requirements, bathroom layouts and usage patterns. The company offers features such as SwirlHeat Technology, a seven-level safety shield and high-density polyurethane foam insulation across applicable models. These technologies are designed to support hot water output, heat retention and product safety. Select models also offer five-star Bureau of Energy Efficiency ratings, compatibility with water pressure of up to eight bar and multiple safety protections.
Alongside functional features, Kenstar is focusing on product design. Its water heaters use finishes and decorative treatments such as water-film transfer, imported PCM sheets, laser printing, matte surfaces and chrome accents. Compact designs, concealed mounting options and slim moulds are intended to help products fit into contemporary bathroom interiors. The Aqualia Vogue range offers multiple colour options, allowing customers to select products that match their bathroom décor and personal preferences.
Kenstar has also highlighted the importance of installation and after-sales support in the ownership experience. The company says it aims to provide timely installation assistance and dependable service so that customers can use their appliances with fewer disruptions. Warranties of up to seven years are available on select water heater models, subject to the applicable terms. The company says these warranties form part of its focus on product quality and durability.
The new campaign is part of Kenstar’s efforts to strengthen its presence in the water heating market by combining product features, design and service support. Through the association with Rajkummar Rao and Patralekha, the brand aims to communicate its central message of fast heating and lasting performance.
Kenstar is an Indian home appliances brand offering a range of products, including air coolers, small home appliances, water heaters and large appliances. Its portfolio caters to the needs of modern Indian households, with a focus on product quality, technology and reliable performance for everyday use.
