JK Lakshmi Cement (JKLC) has proudly announced the continuation of its partnership with cricket icon Rohit Sharma as its brand ambassador. This extension highlights the company’s unwavering commitment to excellence, along with the shared values that define both JK Lakshmi Cement and Rohit Sharma. The association between the renowned cricketer and JKLC has already proven to be highly successful, striking a strong chord with both consumers and stakeholders.
Rohit Sharma, celebrated for his leadership qualities and remarkable consistency on the cricket field, perfectly reflects the values of strength, dependability, and excellence that are at the core of JK Lakshmi Cement. His previous collaboration with the brand has significantly contributed to strengthening the company’s market presence, resonating with a wide audience and leaving a lasting impact on consumer perceptions. The extension of this partnership is seen as a natural progression, with both parties sharing a common vision of achieving greatness.
Commenting on this renewed association, Arun Shukla, President and Director of JK Lakshmi Cement, expressed his delight, stating, “Rohit Sharma’s extraordinary skill, dedication, and achievements have earned him immense respect and admiration not only in India but across the globe. His partnership with JK Lakshmi Cement has been instrumental in fortifying our brand’s emotional and strategic connection with consumers.”
Shukla added, “We are thrilled to continue this collaborative journey, and we look forward to accomplishing even greater milestones together. Rohit’s relentless pursuit of excellence aligns seamlessly with our product’s promise of strength and reliability. Together, we are committed to building not only strong structures but also long-lasting relationships with our valued customers.”
In response, Rohit Sharma shared his enthusiasm about continuing his association with the brand. “I am genuinely excited to extend my partnership with JK Lakshmi Cement. Their unwavering focus on quality, durability, and innovation perfectly mirrors my own mindset—both in life and on the cricket field. Always pushing the limits, striving for improvement, and seeking excellence are principles we both share. Over the years, we have developed a meaningful bond with consumers, and I look forward to building on this success in the coming year,” said the cricketing star.
As part of the extended partnership, Rohit Sharma will continue to feature prominently in JK Lakshmi Cement’s marketing campaigns and brand communications across various media platforms. The brand’s tagline, “India’s Best Performer,” has resonated exceptionally well within the sales network and among consumers, further enhancing the company’s brand strength and contributing positively to its business growth.
This collaboration between JK Lakshmi Cement and Rohit Sharma reflects shared values such as a focus on excellence, trust, teamwork, integrity, and customer satisfaction. As a leader both on and off the cricket field, Rohit exemplifies resilience and strength—traits that are synonymous with JK Lakshmi Cement’s products. With this renewed partnership, JK Lakshmi Cement is poised for another successful year, further solidifying its position as one of the top cement brands in the industry.
JK Lakshmi Cement is a leading cement manufacturer in India, known for its commitment to quality, innovation, and sustainability. Established in 1982, the company produces a wide range of cement products catering to diverse construction needs. With a strong market presence and focus on customer satisfaction, JK Lakshmi Cement continues to build trust and excellence in the industry.
