Jindal Stainless has announced a strategic partnership with Sunrisers Hyderabad, marking its debut association with one of India’s most prominent T20 cricket franchises. As the Official Stainless Partner, the collaboration reflects the company’s focus on expanding brand visibility and building stronger connections with a wider audience through one of the country’s most influential sporting platforms.
The partnership grants Jindal Stainless exclusive branding rights across key product categories, including stainless steel pipes and tubes, rebars, and kitchen solutions. By aligning with a high-profile cricket team, the company aims to highlight the versatility and everyday relevance of stainless steel while strengthening its presence across diverse markets.
Company leadership noted that cricket provides a powerful platform to engage with consumers at scale, given its deep cultural resonance in India. The collaboration is expected to support ongoing efforts to connect with younger audiences while reinforcing the brand’s positioning as a provider of high-performance and sustainable materials.
Sunrisers Hyderabad representatives welcomed the partnership, emphasizing shared values such as performance, resilience, and a commitment to excellence. The association is designed to create long-term value through meaningful engagement initiatives that extend beyond traditional sponsorship.
As part of the agreement, Jindal Stainless will leverage a range of integrated marketing opportunities, including player-led content, team collaborations, and digital campaigns. The brand will also establish a presence during matchdays through in-stadium activations and fan engagement initiatives. In addition, co-branded assets will be made available to the company’s partners, enabling extended outreach across retail and trade networks.
The partnership comes at a time when Jindal Stainless continues to scale its operations and strengthen its sustainability focus. With a growing global footprint and a commitment to environmentally responsible manufacturing processes, the company is positioning itself as a leader in the stainless steel industry.
By combining the reach of professional cricket with its own innovation-driven approach, Jindal Stainless aims to enhance brand recall, deepen audience engagement, and showcase the importance of stainless steel across modern applications. Jindal Stainless reported an annual turnover of ₹40,182 crore (USD 4.75 billion) in FY25 and is progressing toward a 4.2 million tonne annual melt capacity by FY27. The company operates 16 manufacturing and processing facilities across India and overseas locations including Spain and Indonesia, supported by a global presence in 12 countries as of March 2025.
Its portfolio includes slabs, blooms, coils, plates, sheets, precision strips, wire rods, rebars, blade steel, and coin blanks. Established in 1970, the company operates integrated facilities to maintain cost efficiency and operational effectiveness. Stainless steel is produced using electric arc furnace technology, enabling significant emission reductions and high recyclability.
