Jerai Fitness Limited, an Indian fitness equipment manufacturer with more than three decades of experience, has opened a new showroom and experience centre in Andheri, Mumbai. The facility is the company’s 16th showroom and is intended to give customers direct access to its fitness equipment range through product demonstrations and hands-on evaluation.
The new centre brings Jerai Fitness and Reebok fitness equipment together under one roof. It caters to fitness enthusiasts, gym owners, businesses and individuals planning to set up fitness facilities in commercial and residential spaces. Customers can explore products across different categories and assess their suitability for specific training requirements.
Commenting on the launch, Rajesh Rai, Chairman and Managing Director of Jerai Fitness, said the opening of the 16th showroom was an important step in making fitness equipment more accessible. He said customers should be able to experience products, understand their features and evaluate their suitability before making a purchase. Bringing Jerai Fitness and Reebok products together, along with the company’s home gym series, is intended to serve customers with varied fitness needs.
The showroom also features Jerai Fitness’s home gym series, which includes cardio and strength training equipment designed for personal workout spaces. The range is intended to support different levels of fitness and training goals, allowing customers to consider home-based solutions alongside equipment designed for commercial gyms and other professional facilities.
The company said the new centre reflects its continued focus on expanding its retail network and improving customer engagement. Its showroom and experience centre format allows visitors to interact with equipment and receive guidance while evaluating products. The Andheri facility brings multiple fitness categories and two brands together at one location.
Jerai Fitness serves a broad customer base, including commercial gyms, fitness chains, boutique gyms, real estate developers, sports and recreational clubs, government bodies, defence organisations, hotels, educational institutions, hospitals and individual consumers. Its product portfolio includes cardiovascular equipment, strength training equipment and fitness accessories.
The company follows recognised quality, environmental and occupational health and safety management standards. It holds ISO 9001:2015, ISO 14001:2015 and ISO 45001:2018 certifications. Its equipment also has certifications relating to ASTM and European standards for stationary training equipment.
The new showroom is located on the second floor of Bimco House, Andheri–Kurla Road, next to Acme Plaza-2, Vijay Nagar Colony, J. B. Nagar, Andheri East, Mumbai, Maharashtra – 400059. Jerai Fitness said the opening supports its plans to expand its retail presence and provide customers with access to fitness solutions for different spaces, budgets and training requirements.
With a legacy spanning over three decades, Jerai Fitness has built a strong presence across multiple customer segments, including commercial gyms, government institutions, defence establishments, and residential users. This partnership marks a new phase in its growth journey, combining global branding with domestic manufacturing capabilities to deliver high-performance fitness solutions at scale.
