Intellect Design Arena Ltd, a global leader in financial technology, has officially introduced its AI platform, Purple Fabric, to the U.S. market. Developed by its AI division, IntellectAI, Purple Fabric is positioned as the first open platform specifically built to deliver measurable business impact through AI within the financial services sector.
Already in use by Tier 1 financial institutions across the UK and Indian Subcontinent, the U.S. launch marks a major expansion into one of the world’s most mature financial ecosystems. The platform has been adopted by over 45 clients globally and is designed to help American banks and insurers transition from fragmented AI pilots to fully integrated enterprise deployments.
The announcement was made during Ai4 2025, North America’s premier artificial intelligence event, which focuses on applied AI in enterprise settings. With growing interest in production-ready solutions, the timing reflects increasing demand for AI tools that go beyond experimentation and deliver outcomes at scale.
Purple Fabric is purpose-built to meet the unique regulatory and operational requirements of the U.S. financial industry. It enables financial institutions to scale AI applications across key functions such as credit, risk management, operations, and customer service. By integrating siloed data sources into a unified, decision-ready framework, the platform helps institutions meet evolving compliance and explainability standards. Moreover, its AI agents are designed specifically for financial outcomes, rather than generic language tasks, ensuring high relevance and impact in industry use cases.
The platform moves organizations from AI experimentation to enterprise-wide integration by delivering actionable intelligence through the seamless connection of data, decisioning, and governance. This is achieved via a set of specialized tools and capabilities that ensure AI adoption is both strategic and operationally effective. The result is a system that not only drives insights but also embeds transparency and accountability into every AI-powered process.
One of the key components is the Enterprise Knowledge Garden (PF EKG), a domain-specific data layer that continuously curates and updates insights from both internal and external sources. This ensures that decision-making processes are informed by the most relevant and current information available. By structuring knowledge in this way, financial institutions can significantly improve the accuracy and speed of their strategic and operational decisions.
Another critical element is the Enterprise Digital Experts (PF EDE), which are pre-trained AI agents designed to perform tasks in underwriting, compliance, and customer interactions. These agents bring specialized expertise to automate routine functions and support complex decision-making, freeing up human teams to focus on higher-value work. This targeted application of AI maximizes efficiency while maintaining high-quality outcomes in heavily regulated environments.
Complementing these capabilities are the Enterprise Governance (PF Govern) tools and the LLM Optimization Hub (PF MOH). PF Govern ensures AI models and decisions remain transparent, auditable, and compliant with industry standards. Meanwhile, PF MOH provides a framework for optimizing large language model performance across accuracy, speed, and cost—regardless of the model in use. Together, these features position Purple Fabric as a comprehensive, future-ready solution for AI deployment in the U.S. financial sector. By combining deep industry expertise with more than 20 million hours of engineering, Purple Fabric offers a practical path forward for financial institutions ready to embed AI into their core operations.
Intellect Design Arena Ltd is a leading provider of enterprise-level financial technology solutions, serving financial institutions in over 61 countries. With over three decades of domain expertise, Intellect’s product suite includes solutions for Wholesale Banking, Consumer Banking, Capital Markets, Insurance, Treasury, and more.
By applying First Principles Thinking and Design Thinking, Intellect has transformed the financial services landscape, offering modular and intelligent platforms like eMACH.ai, Purple Fabric, and iTurmeric. These platforms enable faster, more adaptable transformations for financial institutions, delivering measurable outcomes. With over 500 global clients and a dedicated team of domain and technology experts, Intellect continues to pioneer innovation in financial technology
